Archives
08/26/03: Press Release From Chrysler
Chrysler and New Line Home Entertainment Announce Promotion DVD and VHS Release of "The Lord of the Rings: The Two Towers"
Promotion Includes Sweepstakes and $500 Cash Allowance on Chrysler Minivan
Marketing Tie-in Helps to Celebrate 20th Anniversary of the Minivan
Auburn Hills, Mich., Aug 21, 2003 - In celebration of the 20th anniversary of the minivan, Chrysler has created a unique marketing program with the August 26, DVD release of New Line Home Entertainment’s The Lord of the Rings: The Two Towers™.
Consumers who purchase specially marked packages of The Lord of the Rings: The Two Towers™ on DVD or VHS will receive a The Lord of the Rings Adventure Card™. The card provides a tailorable, interactive experience. Using a special PIN code, located on the Adventure Card™, consumers will be able to log on to www.lotradventure.com to access the exclusive content, which includes a $500 cash allowance towards the purchase of a new Chrysler Town & Country minivan. This special $500 offer can be used in addition to current Chrysler incentives through January 11, 2004.
“A six disc CD/DVD changer is available on the Chrysler Town & Country minivan, making this the perfect vehicle for families who are captivated by The Lord of the Rings™,” said Tom Marinelli, Vice President of Chrysler Marketing, DaimlerChrysler Corporation.
The Chrysler Town & Country heralded the start of the luxury minivan segment with its introduction in 1990 and has been recognized for its quality and innovation. The new Platinum Series Chrysler Town & Country comes with a no-extra-charge Rear Seat Video™ system as well as unique features such as two-tone leather-trimmed interior, Platinum Series badging and floor mats, and 16” platinum clad wheels.
Chrysler’s promotion of the program is scheduled to break September 2, and will include unique television, print, targeted direct mail and point-of-sale materials, featuring the Platinum Series minivan. The lotradventure.com web site will change monthly providing special limited offers, including a sweepstakes to enter to win a Chrysler Town & Country minivan or one of six trips to New Zealand to visit the exciting locations that inspired the films. On this site, Chrysler will promote the other Platinum series vehicles: 300M, PT Cruiser, Sebring Convertible, Coupe and Sedan. A link to Chrysler.com will allow consumers to obtain vehicle specific information, such as price and equipment, as well as locate their preferred Chrysler dealer.
“The Lord of the Rings™ franchise has an extremely committed fan base, and we want to engage and reward that audience while delivering continuous benefit to our promotional partners,” says Matt Lasorsa, New Line Home Entertainment Senior Vice President of Marketing.
On August 25, Chrysler will participate in a charity event organized by New Line in support of the Tree People. In addition, a The Lord of the Rings™ display will be included at the Six Flags Minivan Owners events.
Promotion Includes Sweepstakes and $500 Cash Allowance on Chrysler Minivan
Marketing Tie-in Helps to Celebrate 20th Anniversary of the Minivan
Auburn Hills, Mich., Aug 21, 2003 - In celebration of the 20th anniversary of the minivan, Chrysler has created a unique marketing program with the August 26, DVD release of New Line Home Entertainment’s The Lord of the Rings: The Two Towers™.
Consumers who purchase specially marked packages of The Lord of the Rings: The Two Towers™ on DVD or VHS will receive a The Lord of the Rings Adventure Card™. The card provides a tailorable, interactive experience. Using a special PIN code, located on the Adventure Card™, consumers will be able to log on to www.lotradventure.com to access the exclusive content, which includes a $500 cash allowance towards the purchase of a new Chrysler Town & Country minivan. This special $500 offer can be used in addition to current Chrysler incentives through January 11, 2004.
“A six disc CD/DVD changer is available on the Chrysler Town & Country minivan, making this the perfect vehicle for families who are captivated by The Lord of the Rings™,” said Tom Marinelli, Vice President of Chrysler Marketing, DaimlerChrysler Corporation.
The Chrysler Town & Country heralded the start of the luxury minivan segment with its introduction in 1990 and has been recognized for its quality and innovation. The new Platinum Series Chrysler Town & Country comes with a no-extra-charge Rear Seat Video™ system as well as unique features such as two-tone leather-trimmed interior, Platinum Series badging and floor mats, and 16” platinum clad wheels.
Chrysler’s promotion of the program is scheduled to break September 2, and will include unique television, print, targeted direct mail and point-of-sale materials, featuring the Platinum Series minivan. The lotradventure.com web site will change monthly providing special limited offers, including a sweepstakes to enter to win a Chrysler Town & Country minivan or one of six trips to New Zealand to visit the exciting locations that inspired the films. On this site, Chrysler will promote the other Platinum series vehicles: 300M, PT Cruiser, Sebring Convertible, Coupe and Sedan. A link to Chrysler.com will allow consumers to obtain vehicle specific information, such as price and equipment, as well as locate their preferred Chrysler dealer.
“The Lord of the Rings™ franchise has an extremely committed fan base, and we want to engage and reward that audience while delivering continuous benefit to our promotional partners,” says Matt Lasorsa, New Line Home Entertainment Senior Vice President of Marketing.
On August 25, Chrysler will participate in a charity event organized by New Line in support of the Tree People. In addition, a The Lord of the Rings™ display will be included at the Six Flags Minivan Owners events.
08/26/03 Permalink
08/23/03: Jeep TV Ads
08/23/03 Permalink
08/19/03: 2004 Chrysler PT Dream Cruiser Series 3
Chrysler's True Blue 2004 Chrysler PT Dream Cruiser Series 3 Kicks Off Woodward Dream Cruise
Chrysler Adds to PT Cruiser Dream Team With Yet Another Version of Its Popular Segment Buster
Standard 220-horsepower High Output Turbo Engine
Limited-Production Run
Limited-production Midnight Blue Over Bright Silver Paint Treatment
Unique Tinted Blue Glass, Two-tone Interior and Chrome Accents
Latest Addition to the "Dream Team"
The Chrysler PT Dream Cruiser Series 3 is the latest in the ever growing PT Cruiser lineup, which to date, has included the Flames, Woodie, PT Dream Cruiser Series 1, PT Turbo, Chrome and Dream Cruiser Series 2 vehicles. The previously announced Chrysler PT Cruiser Convertible will be available early in 2004.
The first in the PT Dream Cruiser Series, the 2002 Chrysler PT Dream Cruiser Series 1, was painted Inca Gold, which is the same color featured on the original Chrysler Pronto Cruizer concept car revealed at the 1998 Salon de l'Automobile in Geneva, Switzerland. The 2003 Chrysler PT Dream Cruiser Series 2 featured a 215-horsepower High Output turbo engine and a Tangerine Pearl Coat paint scheme.
All Chrysler PT Cruiser models continue to represent great value, as evidenced by a first-place tie for the best ownership experience in the Compact Car category of Strategic Vision's 2003 Total Quality Index™. The Index measures customers' overall buying, owning and driving experiences 90 days after new vehicle purchases.
Chrysler Adds to PT Cruiser Dream Team With Yet Another Version of Its Popular Segment Buster
Standard 220-horsepower High Output Turbo Engine
Limited-Production Run
Limited-production Midnight Blue Over Bright Silver Paint Treatment
Unique Tinted Blue Glass, Two-tone Interior and Chrome Accents
Latest Addition to the "Dream Team"
The Chrysler PT Dream Cruiser Series 3 is the latest in the ever growing PT Cruiser lineup, which to date, has included the Flames, Woodie, PT Dream Cruiser Series 1, PT Turbo, Chrome and Dream Cruiser Series 2 vehicles. The previously announced Chrysler PT Cruiser Convertible will be available early in 2004.
The first in the PT Dream Cruiser Series, the 2002 Chrysler PT Dream Cruiser Series 1, was painted Inca Gold, which is the same color featured on the original Chrysler Pronto Cruizer concept car revealed at the 1998 Salon de l'Automobile in Geneva, Switzerland. The 2003 Chrysler PT Dream Cruiser Series 2 featured a 215-horsepower High Output turbo engine and a Tangerine Pearl Coat paint scheme.
All Chrysler PT Cruiser models continue to represent great value, as evidenced by a first-place tie for the best ownership experience in the Compact Car category of Strategic Vision's 2003 Total Quality Index™. The Index measures customers' overall buying, owning and driving experiences 90 days after new vehicle purchases.
08/19/03 Permalink
Read the Motor Trend Online article about the all new 2004 Chrysler PT Dream Cruiser Series 3.
08/17/03 Permalink
08/17/03: Chrysler Crossfire Test Drive
Don't miss exclusive look at the exciting new Chrysler Crossfire on the next SPEED Channel Test Drive.
Click here to see airdates.
Click here to see airdates.
08/17/03 Permalink
08/17/03: Another Crossfire Review
Road & Track likes the way Crossfire looks in everyday traffic. Read here..
08/17/03 Permalink
08/17/03: Chrysler Crossfire Review
Automobile magazine states - "The Mercedes starting point gives the Crossfire hands down the best quality interior of any Chrysler product in recent times." Read here..
08/17/03 Permalink
08/04/03: The Good Guys Commercial
08/04/03 Permalink
08/01/03: Swift Showcase Slideshow
You can watch a slideshow of various images here: Swift Showcase
08/01/03 Permalink