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This is how Motortrend Online Road Test: 2003 Dodge Ram 1500 SLT Hemi vs. Chevrolet Silverado SS article ends:

"The Ram Hemi is a savvy execution of the sport-truck concept. Take a stylish, sophisticated pickup, add a throbbing V-8 and athletic rubber, and keep the price where sport-pickup supporters (read: young guys) can actually join in. Our nicely optioned Ram Hemi (at under $28K) should wear a "V" for "value." Keep your pencil away from the options boxes, and you can even enjoy Ram Hemi power for considerably less than that.

Hey, you gotta smile when you can play the horses without losing your shirt."

Dodge Truck Month
We'll save you more than anything you ever bargained for!

Click here to see our Sacramento Bee Newspaper Ad through October 27, 2003.

This weekend at Swift we've discounted our prices on all new vehicles in our stock to more than offset the increase in DMV license fees.

Auburn Hills, Mich., Oct 22, 2003 -The Jeep® brand today unveiled the latest elements of a new advertising campaign showcasing Jeep Trail Rated™, the recently announced new way to communicate to consumers the extensive level of off-road requirements that all Jeep 4x4 vehicles must meet.

The campaign is built around the Trail Rated badge, which is affixed to all 2004 Jeep 4x4 vehicles – the Grand Cherokee, Liberty and Wrangler. The unique emblem signifies that every Jeep 4x4 has been designed to perform in a variety of the most challenging off-road conditions, and also endured testing endorsed by the Nevada Automotive Test Center (NATC).

“Trail Rated further delivers on our promise to provide rugged, versatile vehicles with authentic 4x4 capability and ensures that this legendary capability remains the cornerstone of the Jeep brand,” said Jeff Bell, Vice President, Jeep Marketing, DaimlerChrysler.

To earn Jeep Trail Rated certification, Jeep vehicles are required to meet capability standards in traction, ground clearance, maneuverability, articulation and water fording. Icons representative of each standard are used in advertising, on Jeep.com and in other Trail Rated communications.

“This new campaign not only reinforces the fact that Jeep Trail Rated provides a repeatable and consistent measurement of off-road performance for all Jeep four-wheel drive vehicles, it also helps consumers understand just how capable Jeep vehicles are,” said Bell.

Trail Rated communications launch in late-October with five print advertisements, two 30-second television spots and a special Trail Rated section on Jeep.com. Trail Rated creative will also be found in the charter edition of The New Yorker magazine’s Tablet PC, the digital edition of BusinessWeek, as well as at Jeep branded events throughout the year.

Many of the advertisements feature images captured during actual NATC testing. Additional capability photos and video clips are available on www.Jeep.com.

In the TV spot “No Endorsements,” a Jeep 4x4 drives effortlessly through deep, Arctic tundra snow, crossing a stream and scaling boulders. All of the tasks are completed in the presence of typical signs of sporting success – an Olympic-style three-tiered podium, a football-style scoreboard and a finish line, but no people. Throughout the spot, the voice-over states that no gold medals or world championships are given to vehicles that complete these challenges. "So why do we make sure every Jeep 4x4 is Trail Rated to meet such strict standards of capability? Perhaps," says the voice-over, "the better question is, why doesn’t everyone else?" The spot closes on the full line of Jeep 4x4 vehicles -- the Grand Cherokee, Liberty and Wrangler -- perched on a majestic mountain peak.

"No Endorsements" is by BBDO Detroit, the Chrysler Group's lead agency. The other TV ad, "Car Shopping," was created by GlobalHue, Chrysler Group's multicultural agency.

“Car Shopping” features a young African-American couple shopping for a new vehicle at a Jeep dealership. The man tells the salesman that he and his wife are looking for something “real.” The salesman knows exactly what the couple is searching for and shows them a Jeep Grand Cherokee. As the young man approaches the vehicle, he realizes that noises are emanating from the Trail Rated badge on the vehicle. He bends down to get a better look at the badge and is swept into scene after scene of the rigorous testing that Jeep vehicles go through to earn the Trail Rated badge. As the vehicle in the vision completes the water-fording test, the husband is splashed with water, drenching him from head to toe. His wife walks over to admire the vehicle, and is shocked to see him soaking wet as he basks in the afterglow of his experience.

All of the advertising in this campaign closes with the theme line “The Jeep Trail Rated System. If it’s not Trail Rated, it’s not a Jeep 4x4.”

"Jeep brand advertising has always reflected the 'go anywhere, do anything' capability of Jeep 4x4 vehicles," says Bill Morden, Vice-Chairman and Chief Creative Officer, BBDO Detroit. "Now, through Trail Rated, we can demonstrate to our consumers how every Jeep vehicle keeps them safe and secure no matter what nature throws at them."

The NATC has 45 years of off-road vehicle testing experience, including the creation of standards for the U.S. military.

More information on Trail Rated can be found at www.jeep.com/trailrated

Auburn Hills, Mich., Oct 22, 2003 -Put all the power, finesse and flexibility of the all-new 2004 Dodge Durango to work as you gather, load and tow supplies to build the ultimate super-garage on Dodge Ranch before sundown in the PC-based video game, “The Ultimate Dodge Garage.” The game, which can be downloaded at www.Dodge.com starting in mid-November, instructs users on how to maximize the 2004 Dodge Durango’s improved loading, towing and driving capabilities.

“‘The Ultimate Dodge Garage’ gives current and potential customers a preview of the all-new 2004 Dodge Durango’s real-world abilities before they go to the dealership and check it out for themselves,” stated Jeff Bell, Vice President Jeep® and Interactive Communications for the Chrysler Group. “Along with being fun, the video game is challenging and allows the user to experience first-hand, real Dodge adventure. ‘The Ultimate Dodge Garage’ is one in a series of interactive driving games that we are developing for the Chrysler Group.”

The game starts off in the early morning on Dodge Ranch as the Ranch Boss gives the player a to-do list of tasks to accomplish before sundown. Games included in “The Ultimate Dodge Garage” are the “Durango Pack-it Puzzle”, “Copper Creek Road Part One and Part Two” and “Dodge Ranch Part One and Part Two”.

The object of the “Durango Pack-it Puzzle” game is to find one of the many solutions for loading the 2004 Dodge Durango with a selection of tools and supplies, emphasizing the vehicle’s specific cargo features.

The “Copper Creek Road” games encompass various driving trails that range from smooth and speedy to rugged and treacherous. The driver must utilize the vehicle’s handling and performance capabilities to navigate a hitched trailer down the course.

In “Dodge Ranch Part One and Part Two,” the game player is given a to-do list from the Ranch Boss. Tasks on the list include hitching the trailer to the vehicle, driving to town for supplies, and towing a full load of building materials and tools down Copper Creek Road.

In true Dodge spirit, game players can get a boost of Hemi-power as they maneuver through the game. Secret “Hemi Power-ups” placed throughout the entire game environment are used as rewards for thorough exploration. The player can accumulate Hemi boosts and apply them to tools and objects to give them super Hemi-power.

“The Ultimate Dodge Garage” can be downloaded from Dodge.com starting in mid-November. The video game was developed in partnership with Terminal Reality with collaboration by BBDO Detroit and Organic, Inc.

The All-New 2004 Dodge Durango
At approximately seven inches longer, three inches taller and three inches wider than the previous Durango, the 2004 Dodge Durango is a large SUV with the drivability, fuel efficiency and price of a full-size competitor.

For 2004, the Dodge Durango starts with an all-new, stand-alone platform and an all-new hydro-formed and fully boxed frame for added stiffness and refinement. With a three-inch-longer wheelbase and a new coil spring rear suspension along with a Watt-link design, Durango out-handles the competition, while delivering a smooth, refined ride.

Dodge Durango matches or betters the large SUV competition in towing capability and interior space. It has a towing capacity of 8,950 pounds and features a 15 percent increase in cargo volume with 102.4 cubic feet of cargo space. With its third-row seat folded, Durango beats out other large SUVs, including the Chevrolet Tahoe, Ford Expedition and Toyota Sequoia.

The vehicle features a new trio of engines that deliver a 10 percent improvement in fuel efficiency. They include the 5.7-liter HEMI® Magnum engine, delivering a best-in-class horsepower and torque rating, as well as the 4.7-liter Magnum V-8 and the 3.7-liter Magnum V-6.

The all-new 2004 Dodge Durango will be available in dealerships across the country beginning November 15.

Auburn Hills, Mich., Oct 20, 2003 - Excerpts from a DaimlerChrysler press release.

Pacifica Monthly Sales Have Increased Every Month Since March.

Some facts about Pacifica sales nationwide:

Sales have increased 1,277 percent since March (551) units compared to September (7,589 units).

In the same March to September period, month-over-month sales have increased every month.

Beginning in June, and for every month thereafter through September, Pacifica sales surpassed those of four of its main competitors: the Acura MDX, Buick Rendezvous, Nissan Murano and Volvo XC90.

September was the first time Pacifica sales surpassed those competitive vehicles, plus the Lexus RX300.

"Customers say the Chrysler Pacifica is beautiful," said a General Manager of a Chrysler Dealership. "The key is this: They've got to drive the vehicle." When that happens, customers are more likely to purchase a Pacifica.

"We're seeing more import owners whose expectations for a vehicle are very high,... We can meet or exceed those expectations with the Chrysler Pacifica."

Back in September, Rhonda Roberts of Detroit wasn't even in the market for a new vehicle. She was looking forward to making the last payment on her car this month. Things changed, however, after her brother bought a Chrysler Pacifica. She was smitten.

"I love it," said Roberts about the new Chrysler Pacifica she purchased. "Whoever designed it thought of everything."

"It's like driving a car, not like a van, and yet I have plenty of room for storage. My three children are not bumping into each other. The oldest girl, Keri, 16, rides in the front, my 10-year-old son Kordale, sits in the middle, and Kourtnei, 14, rides in the third row."

Mrs. Roberts is a first-time Chrysler owner. She raves about the Chrysler Pacifica's digital surround sound system, the smooth ride, and its good looks. "I get lots of compliments on my Pacifica," she said. Perhaps her favorite feature is the Pacifica's power liftgate. "I love it because it's so convenient when you have groceries."

Similar to Chrysler Corporation's first minivan in 1983 and the innovative Chrysler PT Cruiser in 2001, Chrysler has again created an entirely new segment with the Pacifica. With segment-busting packaging, including step-across entry and exit, first-class seating, three rows of seats for up to six passengers, and fold-flat second- and third-row seats, among many others, Chrysler Pacifica sets a new standard in premium automotive transportation called "sports tourer."

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Auburn Hills, Mich., Oct 17, 2003 - Chrysler Group today announced pricing for the all-new 2004 Dodge Durango. With a base Manufacturer Suggested Retail Price (MSRP) of $25,920 (plus $645 destination), the new 2004 Dodge Durango is priced $1,000 below the 2003 Durango while delivering the power, capability and room of large SUVs at a price lower than the smaller, full-size SUVs.

Designed from the ground up as a refined sport utility vehicle (SUV), the 2004 Dodge Durango is larger inside and out, features an all-new chassis, new powertrains and added refinement at a lower price than its predecessor. And, yes, it has a HEMI®.

"You can't buy more SUV for your dollar, period" said Darryl Jackson, Vice President, Dodge Marketing. "The Durango is an exceptional value, with more room, more content and more refinement, all delivered at a lower price than the previous generation Durango. With the new Dodge Durango, we deliver a large SUV with the driveability, fuel efficiency and price of a full-size SUV."

The value story gets even better, with the volume-leader Dodge Durango SLT 4x4 priced at almost $2,000 less than the previous Durango SLT 4x4. Combined with a projected residual value well above the average for SUVs and competitive financing, the 2004 Dodge Durango will deliver a consumer payment in line with the smaller full-size SUV competition.

"We know the heart of the large SUV market and we have priced for the consumer," added Jackson. "We are $5,000 under our large domestic SUV competition, and, a fully-loaded Durango Limited is nearly $10,000 less than fully-equipped large SUV models."

The all-new Dodge Durango is seven inches longer, three inches taller and three inches wider than the current Durango, but delivers improved fuel efficiency across its new three-engine line-up. With its third-row seat folded flat, the 2004 Dodge Durango has more cargo room than the Ford Expedition, Chevrolet Tahoe, Toyota Sequoia and Nissan Armada. The Durango also delivers more leg room, hip room and head room than the previous generation.

For the first time ever, the Dodge Durango will be offered with a new 3.7-liter Magnum V-6 on two-wheel drive models. The new V-6 powerplant allows Durango to compete directly, on both price and efficiency, with the smaller SUV competition. A 4.7-liter Magnum V-8 is also available, as is the powerful 5.7-liter HEMI Magnum, a first for Durango.

"With the new Durango, we recreated the formula that made the original Durango so popular," said Frank Klegon, Vice President, Truck Product Team. "As the smaller SUVs grew to try and match us, we increased the size of the Durango, while maintaining the drivability and garageability our customers' desire.

"We have refined the ride with a new suspension and chassis, increased the interior size and offer seating for seven passengers. But we are a real SUV, a strong, powerful and capable Dodge SUV. The Durango will tow 8,950 lbs., go off-road and has a gross vehicle weight rating of 6,600 lbs. Not many SUVs combine these attributes in one package."

New safety features on the all-new 2004 Dodge Durango include patented octagonal front frame rail tips that absorb frontal impacts more efficiently and consistently than other designs, a new passenger occupant classification system and available side-curtain air bags for all three rows of seating. The bumper height of the new Durango was also designed within the bumper height zone of passenger cars.

The new Dodge Durango was designed to be as durable as it is capable and offers Dodge's transferable seven-year/70,000-mile limited powertrain warranty. The Dodge Durango is built at the Company's Newark, Delaware, Assembly plant.

Click here to see our Sacramento Bee Newspaper Ad through October 20, 2003.

Rockcrawler.com has a section on 2003 Jeep Wrangler Rubicon that contains an assembly photo tour.

If you've waited for the absolute best time to get your new Dodge truck, you've just been rewarded. October is truck month and Swift in Davis is where you'll find the best deals on New Dodge Ram Trucks, Dakotas, and Durangos. There is a whopping $4500 rebate on every 2003 Truck. Add a generous Swift discount and you'll save up to $9000 off MSRP. These huge closeout savings can be found on two and four wheel drives even with a Hemi V8.

For nearly 200 trucks in stock, rebates and discounts up to $9000, and a pleasant, five star experience, come to swift Jeep Chrysler Dodge off the Mace Blvd. exit in Davis during our BIG October Truck Month.

$9000 savings on ID #s 657856,327564,327563. Contact us for details and availability.

The all-new 2004 Dodge Durango breaks free from the sport-utility pack with best-in-class power and a broad-shouldered presence that could only come from Dodge. With more style, more cargo room and more capability, the 2004 Dodge Durango has the perfect combination of interior space, all-new safety features and a best-in-class towing capability of 8,950 lbs. With a standard V-6, available 4.7-liter V-8, and now the all-new 5.7-liter HEMI® Magnum V-8, Durango has a full-range of powertrains providing improved fuel efficiency across the board.

“The new Dodge Durango offers increased levels of refinement, safety and interior room wrapped in a bold new design brimming with Dodge DNA,” said Darryl Jackson, Vice President — Dodge Marketing, DaimlerChrysler Corporation. “With the market growing for sport-utilities with three rows of seating, Dodge has worked to improve the overall packaging of Durango, and we delivered. The new Durango has all the room you really need, with increased head, hip and leg dimensions, 102.4 cu. ft. of cargo space and a third-row seat that allows seating for seven.”

The all-new Dodge Durango has the interior room, towing and hauling capability of its large sport-utility vehicle (SUV) competition, yet provides the fuel efficiency, performance and handling of the smaller full-size SUVs. The 2004 Dodge Durango is larger than its predecessor — seven inches longer, three inches wider and more than three inches taller. With its third row seat folded and middle row up, the way the majority of three-row seat SUVs are driven, the 2004 Dodge Durango has more cargo room than Chevrolet Tahoe, Ford Expedition or Toyota Sequoia.

The 2004 Dodge Durango is available in three trim levels: ST, SLT and a new Limited package.

Newark, Del./Auburn Hills, Mich., Oct 09, 2003 -Chrysler Group President and CEO Dieter Zetsche joined more than 2,000 employees at the Newark (Del.) Assembly Plant today to launch the official production of the all-new, larger 2004 Dodge Durango. The event signaled the advent of an unprecedented string of new product launches for the Chrysler Group.

“Today marks the beginning of 10 new product launches for Chrysler, Jeep® and Dodge by the end of 2004 and our manufacturing operations play a critical role in the successful introduction of these vehicles,” said Zetsche. “The same rigorous efforts at Newark Assembly that have improved quality and flexibility will be incorporated into our other plants as we ramp up for new vehicle production.”

The All-New 2004 Dodge Durango
At approximately seven inches longer, three inches taller and three inches wider than the previous Durango, the 2004 Dodge Durango is a large SUV with the drivability, fuel efficiency and price of a full-size competitor.

For 2004, the Dodge Durango starts with an all-new, stand-alone platform and an all-new hydro-formed and fully boxed frame for added stiffness and refinement. With a three-inch-longer wheelbase and a new coil spring rear suspension with a Watt-link design, Durango out-handles the competition, while delivering a smooth, refined ride.

Dodge Durango matches or betters the large SUV competition in towing capability and interior space. It has a towing capacity of 8,950 pounds and features a 15 percent increase in cargo volume with 102.4 cubic feet of cargo space. With its third-row seat folded, Durango beats out other large SUVs, including the Chevrolet Tahoe, Ford Expedition and Toyota Sequoia.

The vehicle features a new trio of engines that deliver a 10 percent improvement in fuel efficiency. They include the 5.7-liter HEMI® Magnum engine, delivering a best-in-class horsepower and torque rating, as well as the 4.7-liter Magnum V-8 and the 3.7-liter Magnum V-6.

The all-new 2004 Dodge Durango will be available in dealerships across the country beginning November 15. Details related to Durango pricing will be announced prior to the dealer launch. The new model's residual value will be above the one it replaces.

$180 Million Invested
The Chrysler Group invested approximately $180 million in the Newark Assembly Plant in preparation for production of the all-new Durango. Through flexible manufacturing strategies and reusing existing plant equipment, the company has been able to reduce initial capital expenditures by 30 percent.

“The all-new Dodge Durango will offer more vehicle options than its predecessor, and will be produced more efficiently, requiring fewer production hours per vehicle,” said Tom LaSorda, Chrysler Group Executive Vice President, Manufacturing. “We are demonstrating through the launch of this vehicle that flexibility can be applied to an existing, and quite mature, manufacturing operation.”

The approach at Newark Assembly underscores Chrysler Group’s ongoing commitment to further improve productivity and flexibility in its manufacturing operations, both of which have a direct impact on vehicle quality.

Engineering, Procurement and Supply and Manufacturing Collaboration
From the outset, Chrysler Group’s Engineering, Procurement and Supply and Manufacturing organizations worked together to develop the all-new Dodge Durango, ensuring the highest levels possible for quality, safety and manufacturing flexibility. This concept, commonly known as “design for manufacturing,” involved a comprehensive review of the previous Durango development and production processes.

“Designers and engineers were joined in a common effort – to produce a vehicle that meets the customers’ highest quality standards the first time it rolls off the line,” said Zetsche.

Further, plant employees were engaged early in the development process. Their input prompted engineers to reconsider aspects of the vehicle’s design and assembly process. It also led to the introduction of new ergonomic approaches, thereby creating a safer work environment for employees.

This broad approach to vehicle development also involved various partners, ranging from plant tooling and equipment producers to vehicle parts suppliers. As a result, the assembly process has been streamlined, despite the addition of more options on the vehicle.

Quality Verified 125 Times per Vehicle
Newark Assembly also instituted an extensive quality program that integrates over 125 unique quality checks throughout the production process, from the body shop to final assembly and pre-shipment to dealers. The basis for the program was customer feedback and assembly benchmarking both within and outside the company.

The new quality verification processes enable employees at all levels to identify and resolve quality issues during production. It is expected that these actions will help lower future warranty costs.

From Tanks to Robots
The Newark facility was originally built in 1950 to assemble tanks for the military. At that time, it was considered a state-of-the-art complex. Today, the plant takes the assembly process to new levels through the use of robotics and other forms of technology.

The facility underwent a conversion to re-tool existing equipment and processes, enabling both the new Dodge Durango and its predecessor to be built simultaneously on the same production lines. The plant also minimized the amount of time required to change over plant equipment from the previous production model to the one that is being launched today.

Nearly 300 robots were put in place for production of the all-new Durango, most of them installed in the new body shop. The body shop was created in pre-existing, unused space at the plant. Also, tooling from the old shop was utilized, thus furthering cost efficiency.

Within the paint shop, two new processes and technology have been added to the line to give Durango a smooth, quiet ride in all types of road conditions: PUR foam application and Liquid Applied Sound Deadener system (LASD). PUR foam is a patented noise suppression adhesive that is injected into the body of the vehicle to minimize noise, vibration and harshness (NVH).

The second technology, LASD, is an underbody system that applies a liquid compound to the vehicle’s floor pan. This sound deadening fluid is applied in a highly precise motion by robots and helps reduce noise inside the vehicle.

Newark Assembly is one of the few automotive paint shops in the world that utilizes a patented “Super Solids” clear coat technology for improved scratch and mar resistance, while reducing paint emissions by 25 percent.

Limited time offer for 2003 Model Year DURANGO, DAKOTA, RAM 1500/2500/3500 TRUCKS.

0% at 48 months = $20.84 per month per $1000 financed for qualified buyers. Contact us for details.

This incredible program combined with Swift's Little Profit Prices you can get from our Internet Instant Price Quote System is an unbeatable deal.

We are celebrating the Dodge Truck Month all this month. 2004 Dodge Ram 1500 Quad Cab Big Horn Trucks for as low as $23,995 after factory rebate and Swift savings.

Click here to see details and other huge savings offers for new cars and trucks on Our Sacramento Bee Newspaper Ad through October 13, 2003.

Dodge and Disney are joining forces once again, this time to celebrate the 20th anniversary of the Dodge Caravan and the Oct. 7, DVD release of the highest-grossing animated film ever, "The Lion King."

“Dodge and Disney are all about establishing an emotional connection to families, so this partnership was a natural for us,” said Julie Roehm, Director, Dodge Communications. “The Caravan and ’The Lion King’ are also the originals in their respective categories and have set the benchmarks that others now follow. It’s the king of the minivans celebrating the king of the DVDs.”

Upon release, a $500 discount coupon on Caravan will be included in “The Lion King: Special Edition” DVD case, which will also be promoted on retail displays and via a sticker on the DVD box.

Columbia Sportswear and the Jeep® Brand Join Forces to Offer New "Columbia® Edition" Vehicles

-Limited-Production Vehicles Come With Columbia Bugaboo® Parka


Auburn Hills, Mich., Oct 06, 2003 -Columbia Sportswear Company (Nasdaq:COLM) and the Jeep® brand announced today that they are teaming up to offer the new limited-production "Columbia® Edition" Jeep Grand Cherokee, Liberty and Wrangler. Available in both the United States and Canada, vehicles will begin arriving at dealerships this fall.

Jeep owners are true adventurers who know and appreciate the difference between the real thing and an imitation," said Jeff Bell, Vice President - Jeep, DaimlerChrysler Corporation. "This alliance between Jeep and Columbia Sportswear is a natural fit since Columbia and Jeep owners alike value the outdoors, authenticity and freedom."

The "Columbia Edition" Jeep Grand Cherokee, Liberty and Wrangler feature premium wheels, two-tone exterior treatment, special trim and distinctive Columbia badging. Interiors feature two-tone seats with an embroidered Columbia logo and unique accent trim.

Every "Columbia Edition" Jeep vehicle purchased will come with a complimentary Columbia Bugaboo® parka featuring a zip-in Chehalis™ or Shoshone™ fleece vest. All garments are available in a variety of sizes and colors.

We're very excited to announce this alliance with Jeep and to ultimately feature Columbia branded vehicles," said Tim Boyle, CEO and President, Columbia Sportswear. "Both Columbia and Jeep share a common vision and a long history of producing high quality products for outdoor enthusiasts."

Jeep Wrangler "Columbia Edition" vehicles start at $20,980, including destination. Customers can get into a "Columbia Edition" Jeep Liberty for $23,210, including destination. The "Columbia Edition" Jeep Grand Cherokee starts at $30,375, including destination.

Building on the 2004 Jeep Grand Cherokee's fresh look, the "Columbia Edition" features unique 17-inch platinum wheels, graphite fascias and trim, sun roof, fog lamps, roof rack cross rails and Columbia badging. The Jeep Grand Cherokee "Columbia Edition" interior features Dark Slate Gray and Taupe two-tone seats with the Columbia logo, unique instrument panel bezels with aluminum finish, 10-disc CD changer with six Infinity® speakers and a mini trip computer. The Jeep Grand Cherokee "Columbia Edition" is available in Brilliant Black, Bright Silver, Inferno Red, Stone White and Midnight Blue.

The Jeep Liberty "Columbia Edition" model includes 16-inch graphite painted aluminum wheels, graphite painted fascias and body moldings, body color fender flares, sun roof, fog lamps and Columbia badging. New interior features on this limited production model are Dark Slate Gray and Taupe two-tone seats embroidered with the Columbia logo, satin chrome instrument panel accents, leather-wrapped steering wheel and CD player with six speakers. Jeep Liberty "Columbia Edition" models are available in Black, Bright Silver, Flame Red, Light Khaki and Atlantic Blue.

As the legendary Jeep vehicle, Wrangler continues to deliver one-of-a-kind feeling of fun, freedom and adventure. The Jeep Wrangler "Columbia Edition" features 15-inch graphite painted aluminum wheels, unique graphite fender flares, fog lamps and new Columbia badging. Inside are Dark Slate and Khaki two-tone seats with the Columbia logo and silver painted instrument panel accents. The Jeep Wrangler "Columbia Edition" models are available in Black, Bright Silver, Flame Red, Solar Yellow and Patriot Blue.

The "Columbia Edition" Jeep vehicles will be nationally promoted in a variety of media beginning this fall.

Founded in 1938 in Portland, Ore., Columbia Sportswear Company is a global leader in the design, sourcing, marketing and distribution of active outdoor apparel and footwear. As one of the largest outerwear manufacturers in the world and the leading seller of skiwear in the United States, the Company has developed an international reputation for quality, performance, functionality and value. To learn more about Columbia Sportswear, please visit the Company's Web site at www.columbia.com.

Read about four Dodge Ram Projects and enter to win NASCAR tickets. www.projectdodgeram.com

Registration now open for Camp Jeep 2004 in Charlottesville, Virginia July 15-17


Auburn Hills, Mich., Oct 02, 2003 -The award-winning Camp Jeep® celebrates its ten-year anniversary in Charlottesville, Va. Thursday, July 15 through Saturday, July 17, 2004. Owners can register today to take part in one of the nation's largest ownership gatherings by visiting the Web at www.jeep.com or calling 1-800-789-JEEP.

"The fact that Camp Jeep has reached its ten-year milestone is a testament to the power of the Jeep brand," said Jeff Bell, Vice President - Jeep. "Only Jeep provides this lifestyle experience that many have tried to imitate."

A special "10th Annual Registration" package is available for $375 per Jeep vehicle ($425 after December 31, 2003) and includes VIP parking, VIP concert seating, a commemorative 10th anniversary vehicle flag, 10 percent discount on purchases at the Jeep Gear store and more. The regular registration fee is $275 per Jeep vehicle ($335 after December 31, 2003), which includes participation in all Camp Jeep activities.

"Families come from all over the world to celebrate the Jeep spirit and what it stands for," said Lou Bitonti, Senior Manager, Brand Events. "All Camp Jeep participants will continue to enjoy the opportunity to talk in-person with Jeep engineers, receive one-on-one instruction on the off-road Jeep 101 course and enjoy loads of outdoor enthusiast activities."

Jeep owners can visit the Engineering Village and participate in round table discussions with Jeep engineers and other guests to learn more about what distinguishes a Jeep vehicle from any other four-wheel drive vehicle around the world.

Another popular highlight of the event continues to be the Jeep 101 courses, designed to teach attendees basic off-highway driving and safety skills and to demonstrate the capabilities of the Jeep Liberty, Grand Cherokee and Wrangler.

Other activities include hiking, kayaking, scuba diving, a climbing wall, outdoor survival skills training, fly casting, children's activities, photography classes, outdoor grilling school and numerous arts and crafts projects for the entire family.

Nearly 10,000 participants are expected to attend Camp Jeep 2004. To date, approximately 63,000 people from 48 states have attended Camp Jeep.

From 1995 to 1998, Camp Jeep was held in Camp Hale, Colo. From 1999 to 2001, Camp Jeep was located at Oak Ridge Estate in Charlottesville, Va. In 2002, Camp Jeep was held at the White's Bar W Ranch near Branson, Mo. In 2003, Camp Jeep returned to Charlottesville, Va.

DaimlerChrysler to Sell Reproduction of Extreme Bike

- Four-wheel bike concept was hit of 2003 Detroit Auto Show
- Hand-built replica to be sold through Neiman Marcus Christmas Book
- Bike Has Become Symbol of DaimlerChrysler Spirit and Innovation

Auburn Hills, Mich., Oct 01, 2003 -

The Dodge Tomahawk concept bike made a lot of noise at the North American International Auto Show in Detroit in January 2003.A second Tomahawk is about to be heard from.

DaimlerChrysler has commissioned a hand-built reproduction of the Dodge Tomahawk, the four-wheel, single-passenger vehicle that has captivated enthusiasts in the United States and internationally since its debut. The Tomahawk replica, sculpted out of aluminum around a 505 cubic inch, V-10 Dodge Viper engine, will be sold through the prestigious Neiman Marcus Christmas book published this week.

The reproduction is priced at $555,000. The sleek, rolling sculpture combines art-deco styling with extreme engineering in a vehicle that has come to symbolize DaimlerChrysler’s commitment to creativity and innovation."Tomahawk is a scintillating example of what creative minds can do when given the opportunity to run free. It is a pure mechanical sculpture and a joyous celebration of the artistry and emotion of design" said Trevor Creed, Senior Vice President - Design, Chrysler Group.

The Tomahawk reproduction will be fabricated by the original builders as a piece of automotive sculpture. It is intended for display only; the reproduction will not be fully operational and cannot be legally operated on public roads.


The Tomahawk reproduction is featured on Page 61 of the Christmas Book from Neiman Marcus, the up-scale Dallas-based retailer. The bike will be delivered 90 days after the order is taken.

In addition to the vehicle commissioned for Neiman Marcus, up to nine additional Tomahawk reproductions may be produced.

To learn more about the Dodge Tomahawk concept vehicle, visit the web site www.dodgetomahawk.com

DaimlerChrysler just announced a brand new incentive that is better than anything else out there. It even is a better deal than 0% financing offers. Yes, it is the super cool SUB-ZERO incentive offer:

2003 Model Year DURANGO, DAKOTA, RAM 1500/2500/3500 TRUCKS

Get 0.0% financing combined with a $1500 rebate.

This incredible program combined with Swift's Little Profit Prices you can get from our Internet Instant Price Quote System is an unbeatable deal.


This is a limited time offer for the vehicle models listed above.
0% at 48 months = $20.84 per month per $1000 financed for qualified buyers. Contact us for details.

This is a 2003 model year clearance and 2004 model year introduction as you have never seen before: Up to $9000 savings off MSRP on 2003 models (factory rebate + Swift savings, 2004 Dodge Ram Big Horn Trucks for as low as $23,995 after factory rebate and Swift savings. Click here to see details and other huge savings offers for new cars and trucks on Our Sacramento Bee Newspaper Ad through October 6, 2003.

Get a $50 savings coupon you can use in our Service or Parts departments when you validate this $50 Service/Parts Savings Certificate at the time of purchasing your new vehicle.