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Special Sale Prices end December 1st!

Lowest prices of the year!

Click Here for our after Thanksgiving Sale Specials.

DO NOT MISS THIS SALE!!!

The 150 MPH Viper-Powered 2004 Dodge Ram SRT-10

Dodge’s Latest Weapon in the War Against Complacency – Loaded With Five Hundred Viper Bullets

There are no doubts, no second guesses and no recounts needed, the ultimate performance pickup is here; and it’s a Dodge.

The most powerful and fastest production pickup ever, the new 2004 Dodge Ram SRT-10 packs a big Viper punch with a class-demolishing 500 horsepower and 525 lb.-ft. of torque. Topping 150 mph in maximum speed and reaching 60 mph in just over five seconds, Dodge has recalibrated expectations for truck performance.

“With the Ram SRT-10, the PVO team set out to create the fastest, most powerful production pickup ever – the ultimate Dodge Ram,” said Wolfgang Bernhard, Chief Operating Officer–Chrysler Group. “The goal at PVO is to out muscle everything in our class through superior engineering and by drawing on our engineers’ vast motorsports experience. That is why this truck can accelerate like a dragster, yet it is not a coarse hot rod.”

“The Ram SRT-10 represents a cohesive design that blends brute power with the engineering refinement usually reserved for the world’s best sports cars,” Bernhard added. “This is not a bolt-on kit for a Ram. PVO has created a new vehicle that blends a race-inspired interior, functional aerodynamics for high speed driving and a modified suspension to maximize handling without sacrificing ride. The Ram SRT-10 has been refined and perfected into a sports truck that is luxurious, fast and represents the ultimate in its class. No one has ever experienced anything like the Ram SRT-10.”

Bigger is Better
The Dodge Ram SRT-10 delivers big numbers at every turn. With 500 horsepower, 525 lb.-ft. of torque, 505 cubic inches and a 505 watt ear-melting sound system, Dodge dominates in every category. The 2004 Dodge Ram SRT-10 is the new performance truck icon.

“Once the idea of putting the 500 horsepower Viper-10 into the Ram was presented, we knew we had to make this truck,” said Dan Knott, Director–Performance Vehicle Operations. “We felt we had an obligation to build this truck, to build something truly great. We knew that no other manufacturer could make this happen, only Dodge and PVO.”

“But we didn’t just make a boy racer truck with lots of horsepower,” Knott added. “We sweat the details – tuned the suspension, re-designed the interior for performance driving, re-worked the aerodynamics and created a new truck, one that delivers a life-altering driving experience. We made this a PVO vehicle with one intention – to be the fastest production pickup ever. It must be driven to be believed.”

The Ram SRT-10’s mayhem-making ability is delivered courtesy of the highest displacement engine in a factory pickup truck – the same 8.3-liter aluminium V-10 that powers America’s ultimate sports car, the 2003 Dodge Viper. The V-10’s horsepower rating easily surpasses all other pickups – not to mention virtually every production sports car in the world.

“This truck has a soul and that soul is the Viper V-10,” said Darryl Jackson, Vice President–Dodge Marketing. “This is the Viper of trucks, a unique, low-volume, over-the-top collectible that remakes the entire segment. In the performance truck segment, the Ram SRT-10 simply owns the road, and once again proves that the Dodge DNA runs true and deep.”

“There is no replacement for displacement,” added Bernhard. “The Dodge Ram SRT-10 delivers its astounding performance in a way that only Viper owners will recognize, with an endless rush of torque.”

If you need assistance with programming your HomeLink Wireless Control System in your vehicle you can find interactive instructions here:

HomeLink Programming Options

Printable Guide: Getting Started with HomeLink in Acrobat PDF format.

All New 2004 Dodge Durango models are available for immediate delivery.
See all Durango models we have in stock

For the BEST DEAL on a new Dodge, Chrysler, or Jeep see the GOOD GUYS at SWIFT!

Click on the picture to see this weekend's specials.

Effective immediately, you won't be paying the high vehicle licensing fee when you purchase a new or used vehicle. Tripling of California Car tax is repealed and normal licensing fee is in effect.

Sacbee.com -- Politics -- Day One: Tax rollback promise kept

The new governor has signed an executive order to rollback the vehicle license fee increase. We have been advised to continue collecting the higher fees because it will take time to reprogram the DMV computers. How much time is unknown... maybe later this week or maybe next month.

We do know that customers will be refunded for all overpayments retroactive to Oct 1st, 2003 by the DMV. This is great news. NOW IS the best time to purchase a new vehicle; get huge rebates and discounts plus a refund from the DMV.

Have you been waiting to get a great deal on a 2003 Jeep Wrangler, Liberty, or Grand Cherokee? Do you think you can not get as good a price on a 2004 model? What about a minivan?

Did you know that we are offering fantastic savings through our instant price quote system here at swiftindavis.com online? For a limited time, we upgraded our instant price quotes for any new Jeep or minivan to SUPER-FANTASTIC level.

Do yourself a favor and get an instant price quote now!

There are no long forms to fill out. Just enter your email address and get your price quote instantly. We don't need your name or phone number at this time. We will not send you another email unless the instant price quote email you received is not accurate.

We are currently offering $12,000 total savings off MSRP ($11,000 discount + $1000 rebate) on all 2003 model Van Conversions we have in stock.

These are El Kapitan Van Conversions. You can learn more about El Kapitan van conversions by visiting their website, ElKapitan.com.

When it comes to guys who know their stuff about trucks, see the Swift Guys first!

Here is the Car and Driver latest photo feature about 2004 Dodge Durango: Dodge Durango - Not way big, but not small at all

Car and Driver has an article about the new Dodge Sprinter: Dodge Sprinter 2500 - Business as unusual

After 20 Years, More than 10 Million Sold

Twenty years and 10 million minivan sales ago, Chrysler Group invented the "magic wagon." The magic wagon, or minivan, would go on to forever change family transportation and the automotive landscape of America's highways and driveways. It would replace the station wagon, revolutionize the cup holder industry and put America's family rooms on wheels.

"We've been building the world's best-selling minivans for the past 20 years," said Dieter Zetsche, President and Chief Executive Officer, Chrysler Group. "The 20th anniversary of the minivan is a significant milestone for our company and our employees. We take great pride in our minivans and the fact that we've sold more than 10 million minivans in more than 70 countries over the past two decades."

Time and time again, speculation surfaced that minivans, as a vehicle segment, would drive off into the sunset. Fact is, industry-wide minivan sales are vibrant, averaging 1.2 million annual sales for the past 10 years. Currently, industry-wide minivan sales account for approximately seven percent, or approximately one out of every 15 new vehicles sold in the United States. Even after 20 years, Chrysler Group continues to dominate the minivan market segment with Chrysler Town & Country, Dodge Caravan and Dodge Grand Caravan.

"Flexibility and utility never seem to go out of style," said Zetsche. "No other vehicle in the marketplace offers the space, utility and flexibility of a minivan. This company created the minivan formula and we will continue to enhance it with even more minivan-first features for the next 20 years."

Chrysler Town & Country, Dodge Caravan and Grand Caravan are manufactured in St. Louis, Missouri; Windsor, Ontario, Canada; and Graz, Austria.

» Read More

Auburn Hills, Mich., Nov 10, 2003 -It was a weekend that started strong for Dodge, thanks to Ryan Newman recording the manufacturer's 12th NASCAR Winston Cup pole of the year. And for Dodge fans, it just kept getting better.

Before it was over, Jamie McMurray drove away with a Dodge victory in Saturday's NASCAR Busch Series race, and Bill Elliott notched the 44th win of his career -- and the ninth for Dodge this season -- by driving his No. 9 Dodge Dealers/UAW Dodge Intrepid to victory lane at Sunday's Pop Secret Microwave Popcorn 400 in Rockingham, N.C.

Elliott began his NASCAR Winston Cup career with a 33rd-place finish at Rockinham's North Carolina Speedway in 1976. On Sunday, the 48-year-old driver from Dawsonville, Ga., led five times for 140 laps en route to victory. His Evernham Motorsports teammate, Jeremy Mayfield, led 96 laps in his No. 19 Dodge Dealers/UAW Dodge Intrepid before recording a third-place finish. Newman emerged as the third Dodge driver in the top five with a fifth-place finish in his No. 12 ALLTEL Dodge Intrepid, moving to fourth in the series standings.

Elliott's victory moved Dodge to second place in the NASCAR Winston Cup manufacturers' standings. With one race remaining in the season, Dodge has 199 points and nine victories, followed by Ford with 197 points and seven wins, and Pontiac with 119 points and one win. Chevrolet has already clinched the title.

Dodge also put three Intrepids in the top five in Saturday's Target House 200 NASCAR Busch Series race. McMurray scored the win, with Mayfield finishing fourth and rookie David Stremme fifth.

Also on Saturday, Evernham Motorsports No. 9 Dodge crew won the Union 76 World Pit Crew Competition, completing a four-tire and two-fuel can pit stop in a record 16.725 seconds.

This weekend, take a test drive in a new Chrysler, Jeep, or Dodge and get a free Little Profit Bobble Head!


Click here to see our Sacramento Bee Newspaper Ad through November 8, 2003.

Click Here for 2004 Durango Safety and Security Features

Chrysler Group engineers set high standards for the 2004 Dodge Durango’s safety with a comprehensive approach to safety that includes lowering the height of the front frame and bumper for passenger car compatibility. By verifying the protective features through severe crash tests that exceed current government and industry requirements, engineers were able to achieve a robust frame for optimal occupant security.

New from the ground up, the 2004 Dodge Durango provides innovative tapered octagonal front frame rail tips and new advanced air bag protection. The vehicle is equipped with optional side-curtain air bags that cover all three rows of seating – one of the few sport utility vehicles on the market to offer this feature.

“The Chrysler Group developed and designed the 2004 Dodge Durango with a holistic approach to safety that included stringent safety targets from the beginning,” said Frank Klegon, Vice President, Truck Product Team. “We fused the best performance characteristics and innovative safety features into one impressive vehicle package to create the all-new Dodge Durango.”

Valuable Crash Protection Benefits
Crush initiators, located on the front-end of the vehicle, activate the Durango’s new, patented octagonal front frame rail tips during an accident. The rail tips fold up like an accordion during a crash to absorb as much energy as possible in order to reduce crash forces for vehicle occupants. The Durango’s lower bumper and frame were designed to be within the height and level as passenger car bumper zones.

Chrysler Group was one of the first companies to introduce side-curtain air bag technology to cover all-three rows with the 2004 Chrysler Pacifica. That innovation continues with the Dodge Durango, one the first SUVs available with this safety feature.

The Durango also is one of the first Chrysler Group vehicles to offer an advanced air bag with an occupant classification system for the front occupants. This new system determines the conditions for air bag deployment based on occupant weight. This advanced system is designed to meet government requirements. Regardless of the type of air bag, the safest place in any vehicle for children 12 years old and under is in the back seat.

The first line of defense in an impact are the seat belts. Durango’s front seats are equipped with constant force retractors and seat belt pretensioners. Pretensioners tighten the seat belt to keep the occupant in place while constant force retractors balance the load on the upper body reducing injuries from excessive seat belt forces. Three point seat belts and head restraints are installed in every seating position including the second and third row center occupants. The driver’s side is also equipped with BeltAlert – a new enhanced seat belt reminder system that periodically activates a chime and illuminates a light in the instrument cluster to remind the driver to buckle up.


“Collectively, Dodge Durango’s structure, features and extensive testing help provide a cocoon of protection to absorb energy and deflect it away from passengers in a crash,” said Mike Cairns, Senior Manager, Vehicle Development. “For instance, the energy absorbing steering column is designed to take energy away from the driver’s chest in the event of a crash.”

Safety engineers evaluated the Dodge Durango with tests beyond current government requirements such as 40 mph front offset and 50 mph rear impact-tests. The 40 mph front impact simulates a high speed vehicle-to-vehicle crash while the 50 mph offset rear-impact test measures fuel system integrity when the vehicle is hit at high speeds on the side nearest the fuel tank.

Handling and Stability Refinements
During its development, the Dodge Durango was evaluated in a wide range of tests to maximize control in hazardous and challenging conditions and to provide excellent handling and stability capabilities.

Auburn Hills, Mich., Nov 03, 2003 - Chrysler Group reported sales of 166,262 units for October 2003. This represents an 11 percent increase from October 2002 when 150,254 units were sold.

Dodge Ram had its second-best October ever, with sales of 41,162 units, an increase of 46 percent over October 2002, when 28,218 units were sold. (The all-time October record for Ram is 42,813 units, set in 1998.) There were 27 selling days for both October 2003 and October 2002.

“Despite competitors' new and refreshed truck entries, Dodge Ram continues to perform exceptionally well in the marketplace. You don’t accomplish a gain of 46 percent without superior product,” said Gary Dilts, DaimlerChrysler Corp. Senior Vice President - Sales.

The Chrysler Pacifica sold 7,703 units in October, up from the 7,589 units sold in September 2003. October represented the seventh consecutive month of increased sales for the Chrysler Pacifica since its launch in March.

“Chrysler Pacifica sales are good and getting better for one simple reason: it's a great vehicle,” said Dilts. “More customers are coming in to drive it. Once they do, they want to own it.”

Jeep® Wrangler sales were up 60 percent, totaling 6,485 units last month compared to October 2002 sales of 4,052 units.

All three Chrysler Group vehicle brands recorded year-over-year sales increases. Chrysler brand sold 34,810 units last month, an increase of 16 percent over October 2002 when 30,058 units were sold. The Dodge brand experienced an increase of 9 percent for the period, selling 91,184 units, compared to 83,726 units in October 2002. Jeep brand saw its sales increase 10 percent, with 40,268 units sold. Jeep sold 36,470 units in October 2002.

“Our wide range of great products, competitive incentives and our industry-leading seven-year, 70,000-mile warranty add up to the Best Values in America,” said Dilts. "Plus, our dealers have executed smart, effective marketing plans that are bringing growing numbers of customers into our showrooms.”


Chrysler Sebring Sedan sales improved 21 percent, selling 4,292 units in October 2003, compared to 3,557 units in October 2002.
Jeep Grand Cherokee sales were up 8 percent, selling 18,968 units compared to October 2002, when 17,626 units were sold.
Dodge Dakota sales were up 19 percent with 9,542 units sold. In October 2002 Dakota sold 8,043 units.
The all-new Dodge Durango will be arriving in dealer showrooms on November 15. Priced at $25,920, the 2004 Dodge Durango is a large SUV that is seven inches longer, three inches taller and three inches wider than the current Durango. The new version delivers the refined ride, better handling and improved fuel efficiency of a full-size SUV. It is better equipped than the previous model, yet the starting price is $1,000 less than the 2003 Durango.

Early response to the all-new Dodge Durango has been extremely positive, as advance orders for the vehicle are in excess of 38,000 units.

“We are very pleased with the early response to the Dodge Durango,” said Dilts. “These advance orders show that our dealers are excited about this vehicle."

- 5.7-Liter HEMI® Crate Engines: Modern, Drop-In Muscle
- Dodge SRT-4 and Chrysler PT Cruiser Performance Upgrades
- Viper and Ram SRT-10 Performance Parts Coming Soon

» Read More

Designed from the ground up as a refined sport utility vehicle, the 2004 Dodge Durango is a large SUV with the drivability, fuel efficiency and price of a full-size competitor. The Dodge Durango sets new standards for ride, handling and comfort, while living up to the “utility” promise of sport utility vehicles. With best-in-class power, the ability to tow 8,950 lbs. and seating for seven passengers, the broad-shouldered Durango could only come from Dodge.

The 2004 Dodge Durango offers the perfect combination of interior space, refinement and a new trio of powertrains. With a standard V-6, available 4.7-liter V-8, and now the all-new 5.7-liter HEMI® Magnum V-8, Durango has a full-range of powertrains that deliver improved fuel efficiency across the board.

“The new Dodge Durango blends the attributes of both full-size and large SUVs. We revolutionized the SUV market with the original Durango and as the segment competitors have moved up in size to match us, we moved the new Durango up as well,” said Darryl Jackson, Vice President, Dodge Marketing. “The new Dodge Durango offers more of everything: more space, more power, more comfort, more capability. You can’t buy more SUV for your dollar. Period.

“The market is growing for sport utilities with three rows of seating, so Dodge worked to improve the overall packaging of Durango – and we delivered,” added Jackson.

The goals for the 2004 Dodge Durango were focused: improve the ride quality, refine the comfort and convenience level of the interior, utilize new technologies to improve safety, increase fuel efficiency and retain the capability that make it a Dodge.

To meet those targets, the 2004 Dodge Durango is larger than its predecessor – seven inches longer, three inches wider and more than three inches taller. With its third row seat folded and middle row up, the way the majority of three-row seat SUVs are driven, the 2004 Dodge Durango has more cargo room than Chevrolet Tahoe, Ford Expedition and Toyota Sequoia.

“Durango has increased head, hip and leg room, 102.4 cu.-ft. of cargo space and a Fold and Tumble™ third-row seat that provides seating for seven” added Jackson. “The Durango is designed for young active families who need their SUV for vacation, off-road, tow the boat or haul supplies for home improvement projects.”

New from the ground up, the 2004 Dodge Durango provides innovative tapered octagonal front frame rail tips and new advanced air bag protection. The vehicle is equipped with optional side-curtain air bags that cover all three rows of seating – one of the few sport utility vehicles on the market to offer this feature.

Improved ride and handling were two of the most prominent goals of the 2004 Dodge Durango. It features an all-new, and unique to Durango chassis. The result is an all-new Durango that offers a refined quiet ride with the handling edge nor normally associated with

Using the new, larger interior space and three-inch longer wheelbase to it’s full potential, Dodge has added more comfort and convenience features to the Durango. A new factory installed DVD system, with wireless headsets, can play MP3 and game systems. Durango also features an available 384 Watt stereo system with rear subwoofer and available Sirius® satellite radio.

Available on Limited models, a redesigned HVAC control panel features a new Automatic Temperature Control (ATC) climate control system that uses a dedicated microprocessor and an infrared sensor mounted in the overhead console to measure the temperature of the driver and the cabin. The all-new 2004 Durango is also available with a sunroof for the first time and a UConnect™ hands-free communications system with Bluetooth™ technology (late availability).

The rear doors on the 2004 Dodge Durango now open 84 degrees to provide easy ingress and egress, second row rear seats now offer an available recline feature and second row passengers also receive their own climate controls.

The all-new Dodge Durango has the interior room, towing and hauling capability of its large SUV competition, yet provides the fuel efficiency, performance and ride quality of the smaller full-size SUVs. The 2004 Dodge Durango will be available in three trim levels: ST, SLT and a new Limited package. SLT and Limited models feature available unique two-tone leather interiors.

The “No Compromises” SUV
The sport-utility vehicle segment has changed significantly since the original Dodge Durango launched in the fall of 1997. At that time, Durango was one of only a handful of legitimate SUVs that offered a combination of room, three rows of seating and big SUV capability. Durango occupied a unique market position with its “just right” size and real truck capability.

Today, there are more than 67 SUV models.

Dodge Durango is no longer the new kid on the block. It has grown roots and has earned a reputation as a real SUV. The all new 2004 Durango offers more power, space and utility while maintaining its right-size position – a big SUV that’s not too big.

Customers expect all SUVs to offer superb comfort and convenience. With the all-new Durango, there is no need to let a desire for comfort get in the way of owning an SUV with some attitude.

Durango continues to offer real capability: utility to carry extra passengers, swallow bulky cargo, tow heavy loads and handle the most treacherous weather conditions.

Durango’s qualifications are anchored by the Hemi engine and substantial towing power, roominess, comfort and styling

“The spirit of the original Dodge Durango carries over to the all-new Durango,” said Darryl Jackson, Vice President – Dodge Marketing. “It exemplifies concepts like: ‘helps me live life to the fullest,’ ‘no limit to the possibilities,’ ‘delivers confidence whatever the situation’ and ‘whatever use that you need it for, it can deliver.’”


Compared to market segment competitors the Dodge Durango appeals to a wider range of prospects. It’s roomier and it can be equipped with a V-6 engine. Research indicates it will appeal to both families and empty nesters looking for a real SUV that allows them to do more, comfortably.

Dodge Durango’s primary target market is young active families with two to three children; relatively high $75,000 to $80,000 median household income; 50 to 55 percent female; about half are college graduates; 55 percent are white collar employees and seeking a vehicle that makes a statement about their active lifestyle and isn’t a “me too” SUV like the smaller SUV products.

Durango’s secondary target market is active, young-minded, older families with grown kids, recent empty nesters (48-55 years old) and people who enjoy outdoor activities like hunting, fishing, camping and boating.

Durango will attract full-size SUV intenders looking for more power and space, and large SUV intenders looking for real capability, but in a manageable package. Its differentiation from the pack – bold, stand-out styling and real truck capability bolstered by a 5.7-liter Hemi engine – plays a crucial role in forging its position in the marketplace.

Dodge’s new Durango will offer all the power, capability and style buyers expect from Dodge, all the comfort and convenience they need in a modern SUV.

“With the all-new Dodge Durango, there is no need to let your desire for comfort get in the way of owning an SUV with some attitude,” added Jackson.

The Dodge Durango is unique – the intersection of luxury, performance technology and style.

Looking to get a 2004 Dodge Viper or a 2004 Dodge Ram SRT-10? We have a few vehicles arriving within a couple months. Contact us to learn more about what is available and how you can secure one of these vehicles.