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LATCH Safety Seat System

The following is from a press release dated Aug 28, 2002.

The new system, LATCH (Lower Anchors and Tethers for CHildren), is mandatory for nearly all passenger vehicles and child safety seats* manufactured beginning September 1, 2002.

LATCH is designed to make car seat installation easier. It eliminates the need to use the vehicle's seat belt system, which is a common source of misuse. It uses anchors found between the vehicle's back seat cushions and buckles or hooks on child safety seats. The two parts snap together to secure the child safety seat to the vehicle seat. In addition, all new vehicles have top anchor points that connect to a child safety seat's top tether strap. Together, these components are intended to make safety seat installation easier for parents.

* Belt-positioning booster seats, car beds and vests used to restrain special needs children are not required to be LATCH-equipped.

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Davis, CA, Mar 24, 2004 - We try to make the car buying process as hassle-free as possible.

That's why we set up this website www.swiftindavis.com where you can browse our complete inventory and get instant (no waiting) price quotes by entering your email address only (no lengthy forms).

On top of every page of this website you'll see the sign " Instant Price Quote" and two drop-down menus. The first drop-down menu lets you choose the "used" or "new makes". The second drop-down menu lets you choose the "models" based on the first drop-down menu selection. After you make your selection click on the "Go" button. You will see a list of vehicles that satisfies your selection. You can sort or narrow this list down based on the choices listed in bold letters above the list. If you click on the picture or a name of an individual vehicle, you'll be taken to the detail page for that particular vehicle. For used vehicles, our special internet price will be listed on the page. For new vehicles, there will be a textbox where you can enter your email address. Once you click on the "Instant Price Quote" button, your internet price will be instantaneously emailed to the email address you entered. You will also be given options to set up a time for an appointment, or to make a counter offer.

It is very important that you enter your correct email address. We will email you the price quote automatically. We may send you a follow-up email if the automated quote included errors.

If you are tired of waiting for a price quote, if you hate filling those lengthy forms just to get a price quote for a vehicle you are interested in, if you have been getting a run around whenever you tried to get a bottomline price for a vehicle this system is for you. Try it now!

King of the 'Open' Road Gets Two New Stable Mates This Spring

Auburn Hills, Mich., Mar 23, 2004 -The Chrysler Group continues to dominate the convertible market, as the Chrysler Sebring Convertible retains its best-selling title in the U.S. market for the 2003 calendar year, according to automotive research company R.L. Polk & Co. With two new drop-tops arriving in Chrysler dealerships this spring, the automaker is pressing ahead with plans to maintain its dominance in the convertible segment.

"The Chrysler Sebring Convertible dominates the convertible segment for good reason," said Jeff Bell, Vice President--Chrysler. "It is simply the most stylish and elegant convertible on the road, period. And Chrysler is the only brand that can boast of convertibles that comfortably sit four adults, while still offering the premium amenities the convertible shopper is looking for."

In addition to the segment-leading Chrysler Sebring Convertible, the Chrysler Group is also offering the 2005 Chrysler PT Cruiser Convertible and the 2005 Chrysler Crossfire Roadster just in time for warm-weather spring driving.

"With the Chrysler PT Cruiser Convertible and the Chrysler Crossfire Roadster joining the Chrysler Sebring Convertible, the sky's the limit on the Chrysler brand's command of the domestic convertible market," Bell added. "We look to a very sunny future with our convertible portfolio."

The 2005 Chrysler PT Cruiser Convertible is arriving in dealerships now, with a starting Manufacturers' Suggested Retail Price (MSRP) of $19,995, including destination charges. In addition to its one-of-a-kind retro PT Cruiser styling, the PT Cruiser Convertible boasts a power convertible soft top, 10 inches more rear-legroom than its competitors, storage space large enough to fit two golf bags, two available turbo engine options on the Touring and GT models, and an exceptionally quiet ride.

Chrysler Crossfire Roadster will be offered with two transmission options, a standard six-speed manual or optional five-speed automatic with Auto Stick®. Standard premium amenities include a power convertible fabric top, full power hard tonneau, heated glass back light, power windows, speed control, dual-zone temperature control, four-wheel anti-lock brakes with brake assist, Electronic Stability Program (ESP), all-speed traction control and Chrysler's 7/70 powertrain limited warranty. The MSRP for the six-speed manual Crossfire Roadster is $34,960, which includes $875 for destination.

Chrysler is further expanding its Crossfire lineup to include Crossfire coupe with an MSRP of $29,920, which includes $875 for destination. The entry-level coupe is a six-speed manual with standard features including power windows, speed control, dual-zone temperature control, four-wheel anti-lock brakes with brake assist, ESP, all-speed traction control and Chrysler's 7/70 powertrain limited warranty.

Almost 300,000 convertibles were registered in 2003. Volume in the luxury specialty segment increased almost 50 percent in the last four years, and the standard luxury segment was up more than 40 percent, showing potential growth on several levels within the market. R.L. Polk & Co. says there are several new convertibles that will be coming onto the market this year that will create interest. These new convertibles will draw from the entire convertible segment, in addition to appealing to those who may not have considered a convertible before.

The Chrysler Sebring Convertible has been the best-selling convertible in the U.S. market for six of the last eight years.

• Second-annual tour kicks off in California, April 3–4
• Showcases 2005 Chrysler 300, PT Cruiser Convertible, Crossfire Roadster and Town & Country

Auburn Hills, Mich. - Chrysler is inviting people across the country to taste a few of the finer things in life this summer. Thousands of consumers will be among the first to drive the latest vehicles to hit the market. The Art of Driving tour launches April 3-4 at the Rose Bowl Stadium in Pasadena, Calif. The 12-city tour includes the following stops: San Francisco, Denver, Chicago, Indianapolis, Detroit, Philadelphia, New York, Miami, Atlanta, Houston and Dallas.
“The Art of Driving brings the Chrysler brand to the public in an experiential way,” said Jay Kuhnie, Director, Chrysler Brand Communications, Chrysler Group. “It is a mobile combination of auto show and car museum, with the unique opportunity to drive our cars against competitive models.”

This year marks an exceptionally significant year with the launch of the 2005 Chrysler 300, PT Cruiser Convertible, Crossfire Roadster and Town & Country Minivan. Three specially designed driving courses are available at each event for the more than 75 vehicles on hand for attendees to drive including competitive vehicles such as Cadillac, Lexus, Toyota and BMW models.

The Chrysler 300, coined the return of the great American Car, is Chrysler’s return to a HEMI®-powered rear-wheel-drive car platform in nearly five decades. The Art of Driving will feature a specially designated area called “Club 300” to showcase the new model with product experts on hand to answer questions and vehicle information.

“This is the most aggressive ride and drive available in the industry,” Kuhnie added. “We’ve got a great deal of confidence in how our vehicles stack up against the competition. . . so much so, that we encourage head-to-head competitive comparisons on the courses.”
The Art of Driving offers courses in a few of the finer things beyond automobiles.

The tour includes pastime and leisure activities synonymous with Chrysler owners and potential owners. Guests can experience the “art” of authentic cigar rolling, a proper golf swing and gourmet cooking complete with demonstrations, wine tastings and pairings from award-winning food and wine experts local to each city.

Attendees also will have an opportunity to win prizes and sweepstakes, including a chance to win a 2005 Chrysler Crossfire Roadster in a final drawing at the end of the tour. Infinity Sound Systems is giving away a home entertainment system at each event.

Callaway Golf is giving away a full set of Callaway clubs, Big Bertha Irons, woods, a driver, putter, golf bag and a sand wedge through a 4 iron at the end of the tour.

Driving courses include:

• Top-Down Performance Course presenting the exhilarating Chrysler
Crossfire Coupe and Roadster and the Chrysler PT Cruiser Convertible.
• Stow n’ Go™ Road Course showcasing not only the driving capabilities,
but also the storage capacity of the Town & County and the Pacifica.
• 300 Performance Course featuring the all-new Chrysler 300 series
rear-wheel drive vehicles.


Mopar, the exclusive original equipment supplier of parts, components and accessories for Chrysler, will be on site to demonstrate the all-new Stow n’ Go™ seating and storage capabilities of the new Town & Country Minivan as well as a variety of accessories available to personalize storage space in other Chrysler vehicles.


The Art of Driving tour originated in 2003 as a means to reach thousands of existing and potential Chrysler owners with a no-pressure opportunity to experience the Chrysler brand. Vehicles cannot be purchased from the event. For guests who are interested in more information, Chrysler’s Five Star dealer certification process will be represented at each Art of Driving stop to help locate area-Five-Star Dealers and answer questions. Also, a financial consultant from Chrysler Financial will be available to help those interested in financing options.

Hours for Art of Driving will be 9 a.m. – 7 p.m. on Saturdays, and, 9 a.m. – 6 p.m. on Sundays. Drivers must be 18 years or older with a valid driver’s license to participate in the ride-and-drive activities.

For more information, people can call 1.888.639.6366 or visit the Chrysler brand website at www.chrysler.com/artofdriving for registration information.

Gitche Gumee Games: What would Hiawatha drive? - BY TONY SWAN - April 2004 - Car & Driver

First Place - Dodge Durango Limited

"The Verdict: Meet the new Boss Hog"

"...Owners. We think there will probably be lots of them. And we also think they'll be happy owners. In addition to stepping up a half-size in class, the Durango has also classed up its whole act. With a price structure that makes it impossible to ignore. Hiawatha would love it."

Dodge Rumble Bee

The buzz on the street: Muscle is back.

The new Dodge Ram Rumble Bee is a limited-edition Ram that brings the HEMI legend full circle. Drawing directly from the Super Bee Chargers of the '70's, this Dodge Ram Rumble Bee is sure to be a legend in its own time. Offered in Black and Solar Yellow, the Rumble Bee is a Dodge Ram 1500 SLT Regular Cab stocked with a 5.7L HEMI Magnum V8 engine, 20-inch polished wheels, and the best Mopar Accessories you can find: lower cladding, chrome exhaust tip, body-colored taillamp guards, hood scoop and more. Ice the whole package with a Rumble Bee decal on the box, unique yellow interior accents, and sequentially numbered instrument panel plaque, and you'll see why the new Dodge Ram Rumble Bee is all the buzz. For more information, contact us.

Dodge HEMI Sport

Think of it as a Ram on steroids.

The limited-edition Dodge Ram HEMI Sport is a Dodge Ram 1500 SLT Quad Cab wrapped around a 345-horsepower 5.7L HEMI Magnum V8, then adorned with a sports appearance package, 20-inch polished wheels, and Mopar Accessories like running boards, a bright aluminum fuel door, hood scoop and chrome exhaust tip. Available in Black, Flame Red, or Bright Silver Metallic, with a unique HEMI Sport decal on the box, it's sure to draw attention. Powerful enough for the performance minded. Stylish enough for the toughest eye. Spacious enough for friends and family. Dodge puts motorsports right in your hands. For more on Ram and HEMI, haul on over to Swifts Superstore.

Auburn Hills, Mar 15, 2004

Crossfire Coupe priced below $30,000, Crossfire Roadster priced below $35,000

Tested at 150 miles per hour, Crossfire Roadster combines Chrysler brand’s stunning design and convertible leadership with proven engineering

New 2005 Chrysler Crossfire Roadster offers exceptional body torsional stiffness (29.2 Hz) and more torque (229 ft.-lb.) than Porsche Boxster (192), Audi TT Quattro (207) and BMW Z4 (214)

SRT-6 features hand-built supercharged 330 horsepower 3.2-liter V-6 engine


Coming off a record sales month for Crossfire, Chrysler announced pricing today for its expanded new lineup of 2005 Crossfires.

The Crossfire lineup now includes Coupe, Roadster, and the race-inspired, performance-enhanced SRT-6 Coupe and Roadster. New Crossfire models start to arrive this spring.

“Tested at 150 miles per hour, the new 2005 Chrysler Crossfire gets the adrenaline flowing,” said Jeff Bell, Vice President, Chrysler. “With dynamic, head-turning proportions and proven technology, Crossfire is the ultimate Chrysler. For 2005, we’ve expanded our Crossfire menu to include three flavors: Coupe, Roadster, and SRT-6.”

» Read More

2005 Chrysler and Dodge Minivans with Stow 'n Go Seating
"How to Stow Second and Third Row Seats" diagram available in "PDF" format.

Coveted Street and Racing Technology (SRT) badge communicates benchmark performance at the lowest price

Detroit, Mich., Mar 09, 2004 -What’s the recipe for creating the kind of vehicle that earned a spot in the Guinness Book of World Records?

According to Dan Knott, Director of Street and Racing Technology (SRT) at the Chrysler Group, it takes the right vision, the right structure -- including a team of die-hard enthusiasts leading the engineering efforts.

» Read More

Takin' Names and Kickin' tailgates

We Dominate, They Imitate

Other Pickups will Wet Their Beds

Technology Gives the 2005 Chrysler 300 and Dodge Magnum Capability and Competence in Winter Driving Conditions Without Compromising Comfort and Performance

Auburn Hills, Mich., Mar 09, 2004

REAR-WHEEL-DRIVE SYSTEM

Rear-wheel drive is standard on all 2005 Chrysler 300 and Dodge Magnum vehicles. Using rear-wheel drive architecture for these vehicles gives them several advantages in the large-car market.

“Rear-wheel drive offers the best vehicle balance and handling, and a performance-car experience without any compromises in performance or luxury,” said Eric Ridenour, Executive Vice President Product Development, Chrysler Group. “It separates the steering and acceleration duties. This eliminates compromises and enables enhanced performance and handling.”

Rear-wheel drive architecture allowed the design studio significantly to alter the overall profile of the vehicle for luxury and performance proportions. Most notable are a longer hood and front fenders, short front overhang, and improved ride, handling and impressive stance that comes with the tires pushed to the corners.

Advancements in technology in the last five years enables a rear-wheel-drive large car to perform with all-season capability. Electronic Stability Program (ESP), All-Speed Traction Control System (TCS), advanced Anti-Lock Brake Systems (ABS) and tire technologies have reached new levels of performance.

ANTI-LOCK BRAKE SYSTEM (ABS) AND ALL-SPEED TRACTION CONTROL SYSTEM (TCS)

A combined Anti-Lock Brake System and All-Speed Traction Control System is standard with the 3.5- and 5.7-liter engines; it is optional with the 2.7-liter V-6. Chrysler 300 and Dodge Magnum are the first Chrysler Group vehicles to offer all-speed traction control.

ABS keeps the vehicle straight while retaining steering capability when braking on slippery surfaces by preventing wheel lock-up. It benefits from state-of-the-art electronics that provide faster system response than in the past.

All-Speed TCS enhances mobility and prevents wheel slip when accelerating on slippery surfaces. Depending on how slippery it is, an automatically activated “Winter Mode” feature will select lower transmission up-shift speeds on the five-speed automatic transmission. It also provides a measure of directional stability control – an advancement beyond prior traction control systems. Using the wheel-speed sensors, it can detect excessive yaw and help keep the car on the intended course as, for instance, when accelerating around a curve.

In addition to low traction braking situations, All-Speed TCS can use throttle control as well. This makes the vehicle less reliant on brake application alone to maintain traction, increases the operating speed range and more closely modulates speed, resulting in smoother operation. With all-speed TCS reducing engine torque when accelerating, it is possible to achieve almost seamless torque application at the wheels. All-Speed TCS also benefits from state-of-the-art electronics that provide much faster system response than in the past.

ELECTRONIC STABILITY PROGRAM (ESP)

Electronic Stability Program, which includes a Brake Assist feature, is standard on 3.5- and 5.7-liter engines. It is optional with the 2.7-liter V-6, and offered for the first time on a North American-built Chrysler Group automobile.

This system enhances driver control and helps maintain directional stability in turns, including uneven surface conditions and patchy snow, ice or gravel. If there’s a discernible difference between what the driver asks through the steering and the vehicle’s path, ESP applies selective braking and throttle input to put the car back onto the driver’s intended path.

The system is calibrated to offer safe control of the vehicle under a variety of conditions, and to operate in a manner that is not intrusive in normal or spirited driving.

ALL-WHEEL-DRIVE SYSTEM

All-wheel drive provides the solution to those who require the best in passenger-car four-season traction. It is available with the 3.5-liter high-output engine, as well as the 5.7-liter HEMI V-8 engine.

The all-wheel-drive system adds a front differential and a transfer case compared to the rear-wheel drive configuration. The power is divided between the front and rear differentials and is transmitted to both axles at all times. The transfer case is a planetary center differential that delivers 62 percent of the engine torque to the rear axle and 38 percent to the front.

By driving continuously through all four wheels, the all-wheel-drive system provides excellent cornering balance under all driving conditions, and better traction in snow and wet-weather conditions. Combined with All-Speed TCS and ESP, performance and stability are outstanding under all traction conditions.

The Chrysler PT Cruiser Convertible: The convertible to be in and be seen in

No other ragtop can beat PT Cruiser Convertible’s combination of styling, unprecedented versatility, quietness and comfort

The new Chrysler PT Cruiser Convertible continues the PT Cruiser sedan phenomenon

» Read More

Camp Jeep® 2004 in Charlottesville, Virginia, July 15-17

First-ever Camp Jeep California in Santa Barbara, August 19-21

Auburn Hills, Mich., Mar 02, 2004 - Camp Jeep®, the legendary summertime gathering of Jeep owners and enthusiasts, will celebrate its 10th year by doubling the fun and expanding to two locations for 2004. The two events – Camp Jeep 2004 and the first-ever Camp Jeep California – will give East and West Coast Jeep enthusiasts equal opportunity to brush up on their off-road techniques and immerse themselves in the unique Jeep lifestyle. Attendees at both events will have the chance to test out the new Wrangler Unlimited -- a longer, more spacious version of the classic Jeep Wrangler. Plus, they will have a chance to win a two-year lease of a Jeep vehicle, courtesy of Chrysler Financial.

The East Coast event, Camp Jeep 2004, will return to last year’s site at the Oak Ridge Estate in the Blue Ridge Mountains of Nelson County, Va., for a three-day run starting on Thursday, July 15. Five weeks later, West Coast Jeep owners will experience Camp Jeep California in the Santa Ynez Mountains near Santa Barbara. Camp Jeep California will run Thursday, August 19 through Saturday, August 21. As an added bonus, attendees at the California event will be the first consumers to test drive the all-new 2005 Jeep Grand Cherokee.

“Camp Jeep is arguably one of the world's greatest owner celebrations. It's something that only Jeep would do,” said Jeff Bell, Vice President – Jeep, DaimlerChrysler Corporation. “Families come from all over the world to celebrate the Jeep spirit and what it stands for. It's only natural to make Camp Jeep available to both coasts and give people more of what they love about Jeep.”

One of the most popular highlights of the event is Jeep 101, a series of specially constructed courses designed to teach off-highway driving and safety skills and demonstrate the Trail Rated™ capabilities of the Jeep Wrangler, Liberty and Grand Cherokee. Participants are paired with experienced guides as they negotiate steep grades and tackle challenges such as large rocks, log crossings, sand and other off-highway obstacles. Once they master Jeep capabilities, they have a chance to navigate various levels of 4x4 trails in their own Jeep vehicles.

Camp Jeep 2004 and Camp Jeep California also will feature a wide range of lifestyle and family activities including live musical performances. Details on entertainment will be released in a future announcement.

Approximately 2,500 vehicles are expected to be registered for Camp Jeep 2004 in Virginia, and another 1,500 vehicles are anticipated for Camp Jeep California. To date, approximately 70,000 people from 48 states have attended Camp Jeep. The event has sold out each year.

From 1995-1998, Camp Jeep was held in Camp Hale, Colo. From 1999-2001, Camp Jeep was located at Oak Ridge Estate in Nelson County, Va. For 2002, Camp Jeep set up at the Bar W Ranch near Branson, Mo. It returned to Oak Ridge in 2003.

Camp Jeep is one of several owner-loyalty programs created by the Jeep division of Chrysler Group. Jeep Jamborees, which began in the 1950s, are the original off-highway vacation. From the Maine Mountains to the famed Rubicon Trail, approximately 7,000 owners participate in the more than 30 Jamborees held each year. The excellent response to Camp Jeep led to the spin-off of Jeep 101. Jeep 101 driving courses are offered in cities across the nation to provide owners and prospective owners basic skills of safe, yet adventurous off-road driving.

For more information about Camp Jeep visit the Jeep website www.jeep.com/campjeep or call 1-800-789-JEEP. Registration for each event is $335 and is open now; “early birds” who register for Camp Jeep California by May 15 will earn a $60 discount off the standard fee.

Auburn Hills, Mich., Mar 01, 2004 - Exciting performance. Alluring design. A quiet, comfortable ride. Reliability. Innovative engineering. Affordability. These are the elements of a quality vehicle, and they are exemplified in the new Chrysler 300 sedan.

The full range of design and engineering capabilities of DaimlerChrysler were applied to the development of the new rear-wheel-drive sedan with the eye-catching, elegant design. The result in a vehicle that continues the dramatic improvements in quality produced by the Chrysler Group over the past decade.

The Chrysler 300 is the first large volume vehicle completely designed and engineered under the Chrysler Development System (CDS), the comprehensive, coordinated product creation process that improves quality and speed to market while reducing costs and encouraging innovation in new products. CDS emphasizes systems engineering and up-front planning and design to avoid time-consuming and costly changes during the later phases of the product development cycle. With CDS, all product and process planning is completed and fully integrated before production tooling is begun.

"Our quality efforts begin with CDS. That is where we build quality in to each new product that we bring to market,“ said Stephen Walukas, Vice President Corporate Quality, DaimlerChrysler.

Implementation of the CDS process has contributed to steady improvement in quality in Chrysler Group products over the past decade. Warranty costs have dropped 50 percent since 1996, including a 30 percent decline in costs in just the past three years.

Continuous improvements in quality have also been reflected in independent assessments: Chrysler Group has led domestic automakers for four years running in Consumer Reports magazine Product Reliability ratings and the company has posted 13 consecutive years of continuous improvement in the J.D. Power & Associates Initial Quality Survey of new car customers.

"Our goal is to bring our quality to the level of the best in class manufacturers by 2007,“ said Walukas.

These improvements in quality are demonstrated in the 7-Year/70,000 Mile Powertrain Warranty on the Chrysler 300 and other Chrysler Group products.

Development of the Chrysler 300 involved the work of 700 engineers and the world-class testing facilities at the Chrysler Technology Center (CTC) in Auburn Hills, Michigan.

Engineers logged nearly 6 million miles of customer equivalent driving and experience on the vehicle, including trailer-towing tests in the Rocky Mountains, air conditioning validation in the summer heat of the Florida Keys, punishing drives through Death Valley at more than 120 degrees F. and a -43 degrees F. stint in Manitoba, Canada.

"We logged miles through every extreme condition on the globe to make sure we could deliver on our promise of the highest quality. said Burke Brown, Chief Engineer for the Chrysler 300 and Dodge Magnum.

The Chrysler 300 was one of the first vehicles to benefit from the new $36 million Aero-Acoustic Wind Tunnel at CTC, completed in summer 2002. With this latest addition to the world-class scientific and testing laboratories at CTC, engineers could test full-size clay models in half a day, enabling them to analyze many different designs.

The wind tunnel enables engineers to test not only the aerodynamics of the vehicle design, but also the internal and external wind noise. As a result of testing, several design and engineering changes were implemented to reduce wind noise, vehicle noise, vibration and harshness and improve weather protection.

The result is luxury performance at an affordable price.

Auburn Hills, Mich., Mar 01, 2004 -The newest vehicle to make its debut in the Chrysler Group 2005 lineup, the Chrysler 300 with rear-wheel drive technology, is the total package of engineering and technological advancements designed to protect as well as perform. The Chrysler 300 marks the Chrysler Group’s return to a HEMI®-powered rear-wheel-drive car platform in nearly five decades.

Many manufacturers of luxury and performance sedans retained rear-wheel drive because of the superior performance and handling characteristics. The RWD configuration of the Chrysler 300 gave designers the freedom and flexibility to create a strong body structure with new dimensions. Advancements in technology enabled Chrysler Group engineers to develop a rear-wheel-drive large-car platform with all season capability.

Technologies available in the Chrysler 300 such as electronic stability program (ESP), all-speed traction control and anti-lock brake systems (ABS) have reached new levels of advancement over time. These advancements combined with improved tire design provide more overall balance and control of rear-wheel drive vehicles in a variety of surface and weather conditions.

"Rear-wheel drive technology is in our DNA,“ said Burke Brown, Chief Engineer, Chrysler 300 and Dodge Magnum, DaimlerChrysler. "From end to end, the execution of the Chrysler 300 signifies not only our return to creating outstanding rear-wheel drive vehicles, but our ongoing commitment to performance and safety.“

The 2005 Chrysler 300 boasts an important Chrysler Group safety "first.“ Several Chrysler 300 models offer one-touch close of power windows and sunroofs that include a new, auto-reverse sensing system that automatically engages and reverses the window to help prevent injuries, especially to children. All Chrysler 300 models include the flush-mounted, pull-up/push down window switch designed to reduce power window risk to children.

Another Chrysler Group safety first with the Chrysler 300 centers on innovative tire technology. A special sealant in the inner liner of the tires fills punctures up to 5 mm to minimize the loss of air pressure and significantly reduce the probability of a roadside stop due to a flat tire.

"During the development process of the Chrysler 300, we encouraged a continuous exchange of engineering ‘best practices’ between all DaimlerChrysler partners to leapfrog our own high standards for passenger safety, security and comfort,“ said Mark Chernoby, Vice President, Advanced Engineering Technology.

"As an added result of the design and shared intelligence, we were able to increase the amount of crush space in the Chrysler 300 to create more protection and energy absorption in the event of an accident.“

Safety engineers evaluated the Chrysler 300 with tests beyond current government requirements such as 40-mph front offset and 50-mph rear impact-tests. The 40-mph front impact simulates a high speed vehicle-to-vehicle crash while the 50-mph offset rear-impact test measures fuel system integrity when the vehicle is hit at high speeds on the side nearest the fuel filler tube. In addition, Chrysler Group engineers also used the "pole test,“ which mimics accidents such as hitting a telephone pole or tree, to evaluate the side air bag sensing system. These types of accidents may be severe because the crash forces are concentrated in a relatively small area of the vehicle.

"We strive to achieve the best possible performance in our testing labs and out on the road,“ Chernoby added.

» Read More

With the new navigation radio option in the 2005 Chrysler 300, hard-to-fold paper maps may be tossed to the side.

Designed with a large, easy-to-read screen, voice guidance and a number of unique options, the DVD-based navigation system has features that will appeal to both road travelers and music enthusiasts alike.

The navigation radio system is housed in the center of the vehicle's dashboard, which is convenient to both the driver and passenger. This system features a large 5.8-inch full-color display, MP3 player, AM/FM stereo, six-disc CD system and navigation system in one unit. An eight-way joystick allows the user to scroll through the navigation menus and icons quickly and effortlessly.

The system guides the user through the drive route providing voice commands, mile by mile, turn-by-turn until the final destination is reached. Destinations may be entered into the system 10 different ways and the screen may be viewed as a detailed map or enlarged to be viewed turn-by-turn.

"With MP3 capability and the option to add various entertainment and communication features, the navigation system is clearly in the forefront of information and entertainment technology," said Jack Withrow, Director, Vehicle Entertainment and Communications, DaimlerChrysler. "The system effectively calculates the quickest and most accurate route and immediately redirects the driver should he or she veer off path - you may never have to stop and ask for directions again."

Audiophiles will enjoy the MP3 player, a navigation first, and SIRIUS Satellite Radio™ availability. The MP3 feature enables the user to view and play files and folders contained within MP3 discs. Coupled with SIRIUS Satellite Radio, the stream listing, stream category, song title, and artist may be viewed on the system's display screen.

When equipped with UConnect™, the navigation radio becomes compatible with the hands-free module within the system. This feature enables the user to place voice-activated, hands-free calls to "Points of Interests" such as restaurants, banks, or other public addresses located within the navigation system's information database. Phone numbers and call times appear on the system's screen upon incoming calls.

The navigation system features a single DVD solution which contains mapping, points of interest and business phone numbers across the U.S. (where digitized mapping data and information are available). The single DVD solution eliminates the need to handle and store multiple discs required in CD-based solutions. In addition, route calculations may be made quickly with Alpine's proprietary software algorithms which provide routing information within 10 seconds. This is crucial when a driver misses a turn and needs an immediate re-route.


The navigation system receives its GPS, or global positioning system signals, from up to eight satellites to display the position and direction of the vehicle. A gyroscope and the vehicle's speed sensor enable the system to display the present vehicle position even in locations where a GPS signal may not be available. When a destination is entered, the navigation system uses data from the DVD to quickly calculate a route.

» Read More

Auburn Hills, Mich., March 1, 2004 - A car designed from the ground up with performance and luxury in mind demanded powertrain systems that exceeded customers’ expectations. Three engines and two transmissions were developed to provide the optimum powertrain choice for Chrysler 300. The 2.7-liter DOHC V-6 provides the 300 with an outstanding combination of performance, fuel economy, quietness and durability. The 300 Touring and 300 Limited models utilize the 3.5-liter SOHC V-6 engine with high-output performance, fitting of a touring car. For the ultimate in performance, the Chrysler 300C comes standard with the 5.7-liter HEMI® V-8.

Transmissions were matched to the engines to provide the best combination of performance, smoothness and fuel economy. Two transmissions will be available in the Chrysler 300. A proven DaimlerChrysler five-speed automatic will be offered for the first time ever in a Chrysler Group passenger car, standard on Chrysler 300 vehicles equipped with all-wheel drive or a 5.7-liter HEMI V-8. The five-speed automatic transmissions will be controlled by Chrysler Group’s AutoStick® driver-selectable range control. This shifter accommodates fully-automatic shifting, or the driver can manually select a gear range. Rear-wheel drive 3.5-liter and 2.7-liter vehicles will be equipped with a revised version of a proven Chrysler Group four-speed automatic transmission.

» Read More

Auburn Hills, Mich., Mar 01, 2004 - Simply stated, the Chrysler 300 signals a dramatic new design direction that will make everything else on the road seem ordinary.

“We wanted to return to the proud, powerful lines that once made American automobiles the envy of the entire industry, but do so in a thoroughly modern way,” said Trevor Creed, Senior Vice President of Design, DaimlerChrysler. “At the same time, we identified a dramatic new design direction that continues the Chrysler brand’s long-standing tradition of innovative design.”

The striking new proportions of the 300 were made possible by the decision to move the next generation of Chrysler sedans to rear-drive, after more than 10 years of award-winning ‘cab forward’ front-drive designs. Used widely among premium and luxury brands, the rear-drive configuration gave company designers the freedom to sculpt a longer hood and noble proportions, while maintaining a spacious interior package.

“Modern elegance and innovation have always been hallmarks of the Chrysler brand, and the 300 illustrates those values in a very strong and proud way, just as the first ‘letter series’ C-300 did nearly 50 years ago,” noted Creed.

A NOBLE PRESENCE
From the front, the Chrysler 300 will not be mistaken for any other automobile on the road. The 300 wears the most elegant execution of the Chrysler ‘face’ yet—the grille is tall and bold, inspired by the memorable V-10 powered Chronos concept car that made its debut in 1998. The newly rendered Chrysler wings flow seamlessly into the grille header and contain the gold seal of the brand, providing a proud and instantly recognizable design cue.

The headlamp shape supports the new face of Chrysler. Interior components of headlamps and taillamps have been given the attention of fine jewelry. The headlamp on the Chrysler 300C model employs a projector low beam lamp for world-class lighting performance contained in a unique circular lamp bezel which calls attention to itself because of its design and precise execution. The inboard circular shape in the bezel is smaller in size and contains a conventional high beam packaged under a park and turn lamp. The circular theme is carried into the taillamp as well with a prominent circular shape containing the stop function at the top of the lamp. This lamp also has a unique horizontal stripe graphic delineating turn and back-up functions and pays homage to the Chrysler 300 from the late Fifties.

Special attention was given to the design of the exterior mirrors and door handles. The mirrors were shaped in the wind tunnel to maximize aerodynamic efficiencies and minimize the mass of the structural components to achieve a light and unobtrusive appearance. The chrome or body color mirror head supports the upscale appearance objective. The door handles as well are a new “pull style” design which look substantial, feel good in the hand, and add to the overall upscale appearance of the car.

The body is finished off by a handsome body color and bright molding that carries on to the front fender. On the Chrysler 300C this molding is integrated into a badge that carries the name 300 with the word “HEMI®” underneath it, letting everyone know that there is something special under the hood.

Large tires on available 18-inch wheels suggest ample reserves of power. The large 10-spoke rims leave plenty of room for serious brake hardware. Chromed dual exhaust pipes on the 300C model announce the long-awaited return to HEMI V-8 power and performance after nearly 50 years for a Chrysler car.

“The new Chrysler 300 embodies what we call a holistic approach to design,” said Creed. “Every line, every angle and every proportion must not only work together inside and out, but provide a visual promise for the rest of the automobile, including the driving experience.

HANDCRAFTED INTERIOR FEEL
In keeping with this holistic approach, Chrysler 300’s interior continues the noble, proud themes of the exterior, with a more upright windshield and seating position which offers a spacious feel. The seating position itself has been raised two-and-a-half inches higher than the Chrysler 300M to enhance the command-of-the-road feel and aid in easy ingress and egress. Distinctive materials and textures provide a handcrafted feel and provide an upscale feeling to the interior.

“Chrysler 300’s beauty is more than skin deep,” said Creed. “We paid a lot of attention to the small details, individual appointments and fits, which together convey a feeling of richness to both the driver and passengers.”

Tortoise shell, on the Chrysler 300C model for example, is used on the steering wheel rim, shifter knob and inside door pulls, complemented by chrome door handles and other accents inspired by the 1998 Chrysler Chronos show car.

Evolving the design seen on the current award-winning Chrysler 300M, a four-gauge instrument cluster with light silver faces and chrome trim rings convey a precision appearance setting the new standard for all Chrysler cars. The center stack of the instrument panel contains an analog clock and highlights the new HVAC controls and radios which were designed with minimal gaps and efforts to achieve a precise feel and world class appearance objectives. A new premium radio with an integrated navigation system is also available. The center stack area is available in a variety of finishes depending on the model, and includes satin silver on the Chrysler 300C. The centerpiece of the center console is the shift knob finished in available premium leather and tortoise shell which highlights the new gated shifter and five speed automatic transmission for greater driving enjoyment.

A two-tone color treatment on the interior featuring light colored lower surfaces conveys spaciousness and gives the Chrysler 300 a sporty, yet opulent feel inside. The rear seats have a center folding armrest with integral cup holder, and are configured with a 60/40 split for added versatility.

“Just like the all-new 2004 Pacifica and Crossfire, the Chrysler 300 embodies the very essence of the Chrysler brand, while evoking the proud lines that once made the American automobile such an icon,” said Creed.

Auburn Hills, Mich., Mar 01, 2004 -The Chrysler brand is continuing its rapid-fire succession of innovative new product introductions that will solidify its standing as the leader in engineering and value. Hot on the heels of the all-new 2004 Chrysler Pacifica sports tourer and the 2004 Chrysler Crossfire sports coupe, the launch of the all-new 2005 Chrysler 300 underscores the brand’s renewed commitment to quality, performance and value.


"The launch of the Chrysler 300 is the return of the great American car, said Jeff Bell, Vice President of Chrysler, DaimlerChrysler. "With the Pacifica, Crossfire, and now the Chrysler 300, the Chrysler brand will offer a tremendous choice of high quality, beautifully designed and affordable products."


The Chrysler 300’s striking new proportions combine classic American design and power with proven DaimlerChrysler technology. Marking the brand’s return to a rear-drive, V-8 powered automobile for the first time in more than a decade, the Chrysler 300C model pays homage, albeit in a very contemporary way, to the first ‘letter series’ Chrysler 300s, which combined performance and prestige like no other brand at the time.


"The Chrysler 300 combines elegance, power and confidence at an exceptional value,“ added Bell. The 300 is proof that we will continue to build vehicles that people will aspire to own and be proud to drive.“


Following earlier introductions such as the innovative Chrysler PT Cruiser, Sebring Convertible and Town & Country minivan, the Chrysler brand continues to post significant gains, both in sales and reputation. Sales have nearly quadrupled since 1991 (from 130,000 to 464,000 in 2003), more than any other American automotive brand.

Auburn Hills, Mich., Mar 01, 2004 - It has been more than 30 years since Dodge ruled the streets with HEMI® power and rear-wheel-drive performance. For 2004, Dodge unleashes power in an all-new proportion with the launch of its 2005 Dodge Magnum.

“Dodge Magnum is just one of the first new and exciting vehicles in our fast-paced launch plan,” said Dieter Zetsche, President and CEO of the Chrysler Group. “All told, we’ll bring twenty-five new vehicles to market in the next thirty-six months.

The legendary engine that powered Dodge's muscle cars of the 1960s has been re-engineered and reborn as a modern, high-performance, fuel-efficient and durable powerplant known as the all-new 5.7-liter HEMI V-8. With 340 horsepower and 390 lb.-ft. of torque, the Dodge Magnum RT can go from zero to 60 mph in just 6.3 seconds.

The HEMI-powered 2005 Dodge Magnum RT will be the first modern production vehicle in North America to feature cylinder deactivation when it goes on sale in the spring of 2004. The Chrysler Group Multi Displacement System (MDS) seamlessly turns off the fuel consumption in four cylinders of the 5.7-liter HEMI engine when V-8 power is not needed. This provides a world class combination of performance and fuel economy.

Dodge brings back rear-wheel drive to transfer all this power to the pavement through an all-new independent five-bar rear-drive layout. The Magnum powertrain and suspension systems work together for a precise balance of performance and handling, making optimum use of all four tire contact patches. For ultimate power distribution, an all-wheel drive version of the Dodge Magnum also will be available.

“High performance vehicles like the Dodge Magnum demand rear-wheel drive,” said Zetsche. “Advances in stability systems and tire technology make this the right time to launch our rear-wheel drive, HEMI-powered Dodge Magnum.”

Dodge Magnum delivers on the benefits of a sport-utility vehicle, with available all-wheel drive and up to 3,800 pounds of towing capacity, along with the ride and handling of a sports sedan. Magnum’s unique package features an “extreme access” liftgate hinged forward off the d-pillar to open straight up instead of swinging out. The large 11.3 square foot opening can swallow a 27-inch TV. “The only way a car company can win, is by building great products with innovative features,” said Zetche. “ Dodge Magnum is the latest evidence that we are working hard to do just that.”

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Auburn Hills, Mich., Mar 01, 2004 -With an entirely new shape based on the company’s all-new rear-drive architecture, the all-new 2005 Chrysler 300 features classic proportions. A long hood, short deck and dramatic profile complete with available 18-inch wheels give Chrysler 300 its stunning presence.


"The all-new 2005 Chrysler 300 is the new standard for American large cars," said Dieter Zetsche, President and CEO of the Chrysler Group. "And this is just one of nine new products we’re bringing to market in calendar year 2004."


The Chrysler 300C model marks the return of the HEMI® engine to the Chrysler brand after nearly 50 years. The legendary engine design that powered Chrysler’s ‘letter series’ cars in the 1950s has been re-engineered and reborn as a modern, high-performance, fuel-efficient and durable powerplant known as the all-new 5.7-liter HEMI V-8. With 340 horsepower and 390 lb.-ft. of torque, the Chrysler 300C can go from zero to 60 mph in just 6.3 seconds.

The 2005 Chrysler 300C will be the first modern volume production vehicle in North America to feature cylinder deactivation when it goes on sale in the spring of 2004. The Chrysler Group Multi-Displacement System (MDS) seamlessly turns off the fuel consumption in four cylinders of the 5.7-liter HEMI engine when V-8 power is not needed. This provides a world class combination of performance and fuel economy.


"Our new generation of vehicles will separate us from the pack,“ said Zetsche. "The MDS system on our HEMI V-8 will be a first for a modern volume car in North America and will deliver a 10- to 20-percent increase in fuel efficiency.“


Transferring all this power to the pavement is Chrysler’s new rear-drive architecture. Rear-wheel drive offers improved handling with front wheels steering and rear wheels driving. With tremendous advances in tire technology and electronic stability control, Chrysler brings back the rear-wheel drive passenger sedan.


"Rear-wheel drive is the right architecture for performance,“ added Zetsche. "With the advances that have been made in technology, for large cars rear-wheel drive guarantees the best performance and handling.“

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