Archives
07/13/05: Employee Pricing Plus Commercial
07/13/05 Permalink
- Survey reveals great faces of men, women and automobiles
- Majority of consumers surveyed agree "beauty is more than skin deep"
- Character is considered the most important aspect of a "great face"
What do Brad Pitt, Halle Berry and the Chrysler 300C have in common? They all have great faces according to a survey released today by the Chrysler Group and Goodmind LLC.
As the most awarded new car ever*, the Chrysler 300 is known for its design and "great face." The survey looks at what attributes contribute to a great face, what faces embody those characteristics -- man, woman or automobile -- and what defines beauty.
Brad Pitt (29%) and Halle Berry (31%) were named the greatest male and female faces of all time followed by Robert Redford (26%), Johnny Depp (19%), Audrey Hepburn (21%) and Julia Roberts (19%).
Survey results also revealed that balance and elegance were the two most appealing attributes of a beautiful face shape with 41 and 23 percent of respondents identifying them as the most important features, respectively. Nevertheless, 74 percent of survey respondents said beauty is more than skin deep; and 45 percent of respondents said character helps to define beauty.
“When you combine balance and elegance the end result is always going to be a beautiful face, whether it’s on a vehicle or someone we know,” said Dr. Darrick Antell, one of New York’s top plastic surgeons and Diplomate of the American Board of Plastic Surgery. “Depth of character and an attractive personality can improve appearance further and radiate greatness from within.”
When it comes to noticing the greatest automobile faces, the Chrysler 300C was selected second only to the Lamborghini.
Seventy-four percent (74%) of respondents think automobiles have great faces with the Chrysler 300C ranking second only to the Lamborghini.
“The study reveals that a beautiful face is a result of the whole package and that is also true with automobiles,” said John Greenberg, vice president, Goodmind. “Having earned numerous accolades since its introduction to the marketplace, the Chrysler 300 is a superb example of a vehicle that has achieved the perfect balance of beauty and performance.”
Survey Says
What’s inside: Inner beauty and genetics were identified as the top reasons for a beautiful face by 34 and 38 percent of respondents respectively
First impressions: Almost two thirds of respondents (64%) identified eyes as being the first thing they notice on a person’s face
He said, she said: When describing favorite faces of the same sex, men and women are most likely to use the term “Classic;” however “striking” is the adjective used most commonly by both genders when describing favorite faces of the opposite sex
Turn that frown upside down: Almost half, or 46 percent, of respondents say a “shy smile” is the sexiest facial expression
Shallow Hal: Women (61%) are more likely than men (50%) to describe beauty as “more than skin deep”
In addition to identifying great celebrity and automobile faces, other areas investigated in the study include characteristics, attributes, qualities and shapes of great faces. The online study was conducted among a nationwide sample of 1,073 U.S. adults including approximately 504 men and 569 women 18 years of age or older.
Chrysler 300
The Chrysler 300's beautiful styling, incredible performance, dynamic and controlled handling and unsurpassed comfort and spaciousness combine to create a package unlike any other in the marketplace -- all at a stunningly affordable price. While designed with a strikingly beautiful exterior, it's what’s under the skin of the Chrysler 300 that enhances its character: a 5.7-liter HEMI V-8 engine, Electronic Stability Program (ESP), all-speed Traction Control System and 4-wheel Anti-lock Brake Systems (ABS). Striking proportions, classic American design and advanced technologies of the Chrysler 300 helped spur the Chrysler brand to record-breaking sales numbers for 2004 calendar year.
*Based on automotive awards won within the initial year of model introduction (2005).
07/12/05 Permalink

Chrysler Group customers shopping for a new Chrysler, Jeep® or Dodge vehicle will now pay the same price as Chrysler's 80,000 employees worldwide, plus receive cash back. Today is the beginning of Chrysler Group's Employee Pricing Plus program, which launches in the U.S. and Canada on qualifying Chrysler, Jeep and Dodge vehicles.
The U.S. version of Employee Pricing Plus program gives customers the same price available to Chrysler Group employees, plus up to an additional $3,500 cash back on qualifying vehicles.
"Our lineup includes some of the best-looking, most innovative, safest and most awarded products in the industry," said Joe Eberhardt, Chrysler Group Executive Vice President - Global Sales, Marketing and Service. "Today, we top that by offering employee prices plus cash back. For our customers, it's the best of both worlds - the hottest products at the most competitive prices."
Most 2005 Chrysler Group vehicles are eligible for the Employee Pricing Plus program including best sellers like the Dodge Ram pickup, Dodge Durango SUV, Chrysler and Dodge minivans with the exclusive Stow 'n Go TM seating system and the Chrysler PT Cruiser.
A national advertising campaign kicks off on Wednesday, July 6, 2005 to support the Employee Pricing Plus program and make customers aware of the specific vehicle savings available. The advertising campaign will include television, radio, print and internet as well as local advertising by dealers. The Employee Pricing Plus program will run through August 1, 2005.
Vehicles excluded from the Employee Pricing Plus program include the 2005 Chrysler 300, Dodge Magnum, all 2006 models, Dodge Sprinter van, Dodge Viper, Jeep Liberty Diesel and all SRT models.
07/07/05 Permalink
07/06/05: Employee Pricing Plus

07/06/05 Permalink



