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- This will be Camp Jeep's first visit to Road America
- About 7,000 Jeep fans from across the U.S. are expected to attend
- Attendees save $50 by registering before June 15
- Special events include the National Anthem Project and an air show of WWII aircraft
Camp Jeep®, the off-road driving and activity-filled event for Jeep vehicle owners and their families, will be held for the first time ever at Road America in Elkhart Lake, Wis., August 10-12, 2006.
From across America, more than 7,000 devotees of Jeep vehicles and the Jeep lifestyle are expected to participate in the event, along with their estimated 1,800 Jeep vehicles. This is the 12th year of Camp Jeep.
"Camp Jeep is the ultimate destination for owners who are truly passionate about their Jeep vehicles," said John Plecha, Director, Jeep Marketing and Global Communications. "Camp Jeep gives them the opportunity to share the 'go anywhere/do anything' attitude of Jeep with family and friends from across America."
Camp Jeep attendees will be able to test drive three all-new vehicles: the 2007 Jeep Compass, Wrangler and Wrangler Unlimited. The all-new 2007 Jeep Patriot will be on display. New this year are thrill rides in the Jeep Grand Cherokee SRT 8 and a rally course for the Jeep Compass. Back for the second year in a row will be a special exhibition by skateboarding legend Tony Hawk, plus the Jeep King of the Mountain Professional Bike World Championship.
Yet, what keeps Jeep owners coming back year after year are the opportunities to drive Jeep vehicles off-road and the nearly 150 family-oriented outdoor activities that tap into the Jeep lifestyle of freedom, adventure, mastery and authenticity. Among the many popular activities:
- 4x4 off-road trails, ranging from scenic to difficult
- For those who want pre-trail training, there will be the Trail Rated® Off-Road Course, where owners learn off-road driving skills by navigating steep grades, large rocks, log crossings, sand and other obstacles
- Engineering Village is where Jeep owners can talk to Jeep engineers about every aspect of their vehicles
- The Camp Kids Village will feature arts and crafts for youngsters and a driving course with miniature Jeep vehicles
- A variety of outdoor adventure sports are slated for the Sports & Adventure Village, including a 60-foot Adventure Tower, rock climbing, hiking, fly-casting, scuba diving and more
- The 65-year history of Jeep -- complete with memorabilia and vintage vehicles dating back to WW II -- will be in the World of Jeep Village
Two events will bring even more excitement to this year's Camp Jeep.
There will be a 45-minute air show over Camp Jeep featuring rare WWII aircraft on Friday, August 11.
Also, the National Anthem Project, sponsored by Jeep, will make a special stop at Camp Jeep as part of a 50-city nationwide tour. The “National Anthem Project: Restoring America’s Voice” is a multi-year national education initiative to re-teach Americans the words to “The Star-Spangled Banner.” The display will feature a patriotic-themed Jeep Liberty and Jeep Grand Cherokee as well as interactive activities that teach about the historical significance of the national anthem. Camp Jeep attendees can sign up for the National Anthem Project All-Star Contest, in which one winner from each state will be awarded a $1,000 donation to their local music program and given the opportunity to perform at a concert in Washington, D.C. in 2007.
Jeep vehicle owners who register by June 15 pay $345 per vehicle to attend. After that date, registration is $395. Those who refer a friend who registers will receive a $25 discount card to be used at the Jeep Store on site. This popular venue is where Jeep gear and Camp Jeep merchandise is sold. When attendees refer four or more friends who register, all will receive a $50 refund in the mail after the event.
Additional information is at www.jeep.com/campjeep.
The Jeep brand has seven models this year, the most available to retail consumers at one time in the 65-year history of Jeep vehicles. The expansion of the Jeep brand has taken place in just two years. At the start of 2004, the brand's trio of tough, capable, rugged SUVs included the venerable Jeep Grand Cherokee, Jeep Liberty and the icon of the brand, the Jeep Wrangler.
In 2005 the Jeep Commander -- the first Jeep vehicle with seven-passenger seating -- was introduced. This year, the redesigned Wrangler 2-door was unveiled. Also debuting this year are three all-new Jeep vehicles: the Jeep Patriot and Jeep Compass -- both of which provide Jeep 4x4 capability along with excellent fuel economy, safety and interior flexibility at a great value -- and the Jeep Wrangler Unlimited, the first-ever four-door Wrangler.
"The Jeep brand is on a product offensive and we will continue to grow with new offerings that leverage Jeep's legendary 4x4 leadership," said Plecha. "We're solidifiing the Jeep brand's foundation with the bigger, more powerful all-new 2007 Jeep Wrangler and the Wrangler Unlimited -- while also strengthening the brand to reach new customers in the growing compact SUV segment with the Jeep Patriot and Jeep Compass."
05/25/06 Permalink
Dodge High Caliber Challenge Combines Music, Technology and Philanthropy to Appeal to Generation Y
- Three student teams will travel more than 4,500 miles to raise awareness for Global Music Project and funds for Doctors Without Borders
- Members of the winning team will each be awarded the grand prize of a 24-month lease on an all-new 2007 Dodge Caliber
On June 5, nine “high-caliber” college students from Boston, Chicago and Dallas will take volunteering to the next level as they embark on the all-expense-paid five-day road trip from their collegiate towns to Miami. Along the way, teams will earn points for creating attention-grabbing events that utilize the Dodge Caliber and drive people to download songs from Global Music Project, a 501(C)(3) organization that allows individuals to download songs for a minimum donation of $1 per song with proceeds going to select charities. For each song downloaded, Dodge will donate $1 on the team’s behalf to Global Music Project, benefiting Doctors Without Borders, with a maximum donation of $10,000.
On June 9 in Miami, all three teams will unite to participate in one final fundraising event. At this time, Dodge will announce the team that earned the most points as the winner of the High Caliber Challenge. Each member of the winning team will win a 24-month lease of a Dodge Caliber. Members of the other two finalist teams will each receive $500.
“The Dodge High Caliber Challenge gives college students a chance to experience and win the boldest new compact car on the market today, while raising awareness for Global Music Project and money for Doctors Without Borders,” said Tom Loveless, Director - Dodge Marketing & Global Communications. “Equipped with a Chill Zone™ beverage storage bin, MusicGate Power™ liftgate speakers, available MP3 jack and a self-charging removable flashlight, the all-new Dodge Caliber has all the essentials for a road trip.”
Throughout the road trip challenge, teams will maintain an online travel journal and chronicle their trip with photos and capture some of their favorite moments at www.DodgeHighCaliberChallenge.com.
To identify high-caliber students, Dodge focused on college and university campuses in key markets across the U.S. Full-time college students between the ages of 18 and 25 who were enrolled in an accredited college or university during the 2006 spring semester were encouraged to participate, especially those focusing on the fields of marketing and public relations because of the opportunity to apply their knowledge in a real-world situation. Teams were selected for the Dodge High Caliber Challenge based on the proposal they submitted outlining how they would use the all-new Dodge Caliber to raise awareness for Global Music Project and funds for Doctors Without Borders.
Dodge Caliber
The 2007 Dodge Caliber takes a new slant on the entry-level vehicle segment by combining high value with bold styling and clever features. At a starting U.S. MSRP of just $13,985 (including $560 destination), the five-door Caliber blends Dodge attitude packaged with the capability and versatility of a sport-utility vehicle and the affordability and fuel-efficiency of an entry-level compact car. Its design commands attention and evokes attributes that define the Dodge brand: bold, powerful, capable and street smart.
The Dodge Caliber is chock full of interior features rarely found on entry-level compact vehicles including: MusicGate Power liftgate speakers, Chill Zone cooled beverage storage bin, unique flip pocket for storing a cell phone or an MP3 player and an available dual purpose self-charging removable flashlight.
As a vehicle destined for global markets, the 2007 Dodge Caliber uses innovative new engines and a continuously variable transaxle (CVT) to deliver world-class performance, fuel economy and refinement, no matter where the road leads.
05/25/06 Permalink
Electronic Arts (Nasdaq: ERTS) and the Jeep® brand announced today that they have signed a deal that will give gamers a chance to experience Jeep vehicles in Medal of Honor Airborne™ as they were found in World War II. The classic Willys-Overland Jeep will appear for extended, action-packed sequences in several missions of Medal of Honor Airborne.
Medal of Honor Airborne is the newest installment from EA’s critically-acclaimed Medal of Honor™ franchise which was credited with pioneering the First-Person Shooter (FPS) WWII genre when it debuted in 1999, and is the best selling WWII FPS franchise of all time. By fully controlling the airdrop from the very first step through landing, Medal of Honor Airborne adds a new dimension of player choice by letting the player decide where every mission begins and how it plays out. Building on the key tenets of the franchise including historical accuracy, research, and authenticity, for the first time Medal of Honor Airborne will include fully player-drivable vehicles, including the Willys Jeep.
Jeep played an integral role in the war effort as an indispensable tool in tracking the enemy, exchanging information and moving troops. Over 350,000 Willys Jeep vehicles were built and used during WWII, and at one point the assembly line was pushing out one vehicle every 90 seconds. When driving one of the Willys Jeep vehicles in Medal of Honor Airborne, the player can choose to use it as a mode of transportation, or as a mobile attack platform taking full advantage of a variety of mounted weapons. Authentic to their use in WWII, the Willys Jeep will be able to access more areas than the other drivable vehicles featured in Medal of Honor Airborne, because of Jeep vehicle’s superior four-wheel drive off-road capabilities.
"Video games are quickly becoming the medium of choice for a new generation of consumers and Chrysler Group has been at the forefront of this exciting revolution," said Jay Kuhnie, Director - Jeep Communications, Chrysler Group. "By teaming with Electronic Arts and Medal of Honor Airborne, Jeep is celebrating its history while helping to take this medium to its next level."
“The Medal of Honor Airborne experience begins with unprecedented freedom of approach from the air. With the addition of the Willys Jeep, that freedom continues on the ground, on road and off, and in combat scenarios of all types." explained Patrick Gilmore, VP and Executive Producer at EALA. “This is the first time in any Medal of Honor game that a player will have the ability to drive a Willys Jeep, and we’re very excited to see this new addition increase the fun and intensity of the gameplay.”
As the first game in the Medal of Honor series to be released on next generation platforms, Medal of Honor Airborne is being developed under the EA™ brand for the PlayStation®3 and PlayStation®2 computer entertainment systems, Xbox 360™ videogame system from Microsoft, and Windows PC. Developed by EA Los Angeles (EALA), Medal of Honor Airborne has not yet been rated by the ESRB. For more information on Medal of Honor Airborne and the Medal of Honor franchise, please visit: http://www.moh.ea.com/. Please visit EA’s press site at http://www.info.ea.com/ for information about all of EA’s games.
About Jeep Brand
The Jeep brand's 65-year history of legendary capability has made it synonymous with freedom, adventure, mastery and authenticity. In 2006, the Jeep brand continues to deliver on its promise to provide rugged, versatile, innovative four-wheel-drive vehicles with the launch of the all-new Jeep Commander, 2007 Jeep Wrangler, 2007 Jeep Compass and 2007 Jeep Patriot. DaimlerChrysler is inspired by the rich history of Jeep as it looks to grow the brand and business. With the launch of these new models, Jeep demonstrates how everything old is new again as it remains firmly rooted in its brand identity, now updated for 21st Century design and technology.
Sales of Jeep brand products increased 12 percent in 2005 to their highest total since 2000 to 476,532 units compared to 2004 sales of 427,329 units. Jeep Grand Cherokee sales were up 18 percent year-over-year (2005: 213,584 v. 2004: 182,313), while sales of the icon of the brand, the Jeep Wrangler, increased two percent (2005: 79,017 v. 2004: 77,570). The Jeep Liberty led its segment in 2005 with sales of 166,183 units, more than the Ford Escape. The Jeep Commander, the first three-row Jeep SUV, launched in the fall and continues to post strong sales.
About Medal of Honor
First launched in 1999, Medal of Honor has become one of the most popular, celebrated, and influential first-person shooter franchises in the world. Originally conceptualized by Steven Spielberg and inspired during the shooting of the film Saving Private Ryan, Medal of Honor launched a whole genre of World War II games as it became one of the best-selling franchises in the Electronic Arts EA™ brand portfolio. Combined sales for the franchise have topped 27million units worldwide making it the best-selling WWII game ever. For more information on the Medal of Honor series, please visit http://www.moh.ea.com/.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is http://www.ea.com/. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com/.
Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO and Medal of Honor Airborne are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Medal of Honor is a trademark or registered trademark of Electronic Arts Inc. in the U.S. and/or other countries for computer and video game products. PlayStation is a registered trademark of Sony Computer Entertainment Inc. Microsoft, Xbox and Xbox 360 are either registered trademarks or trademarks of Microsoft Corporation in the U.S. and/or other countries. All other trademarks are the property of their respective owners.
05/23/06 Permalink