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- Dodge Brand Delivers Superior Performance in Upcoming Ivan Reitman-Directed Film
- Stars Uma Thurman and Luke Wilson Joined by the Red-Hot 2006 Dodge Charger
Driving into theaters July 21, 2006, “My Super Ex-Girlfriend” features a 2006 Dodge Charger in the film’s storyline.
The Dodge Charger appears alongside the film’s Uma Thurman and Luke Wilson in a key movie sequence. The filmmakers selected the Charger for the scene because the vehicle matches the sensibility of Wilson's character, an architect who dates and then breaks up with a gorgeous superhero. A scorned woman, she unleashes on her ex the full fury of her super-powered wrath.
“Incorporating the Dodge Charger in this film was the perfect tie-in for our brand. Like Ivan Reitman who wanted to take a fresh look at the romantic/action film genre, Dodge wanted moviegoers to take a fresh look at the Dodge Charger, a modern American muscle car that offers a powerful choice in the passenger car market,” said Tom Loveless, Director -- Dodge Marketing and Global Communications.
Television advertising has already begun for this film, complimented by efforts across all marketing platforms, including print, Internet, television and dealer promotions. The 2006 Dodge Charger also makes a significant appearance on the film's advertising poster, where its hood is being crushed by Uma Thurman. The movie poster and 9-foot standee will appear in 3,000 plus theaters across the country.
“With the Dodge Charger playing a prominent role in the film, we are allowing consumers to experience the vehicle by watching the movie,” said Loveless. “We are seeking opportunities for our vehicles to be more than just products, but rather characters involved in the plot.”
“My Super Ex-Girlfriend” is a New Regency/Pariah Production, directed by Ivan Reitman and written by Don Payne, and will be released by Twentieth Century Fox on July 21.
2006 Dodge Charger
The 2006 Dodge Charger is a fresh, contemporary execution of modern muscle with the convenience and interior capacity of a full-size passenger car. The car is equipped with a 250 horsepower V-6 engine, five-speed automatic transmission with Auto Stick and includes standard features such as Electronic Stability Program (ESP), all-speed traction control and four-wheel anti-lock brakes (ABS). The available 340 horsepower, 5.7-liter V-8 HEMI® engine delivers 0-60 mph time of about six seconds and is equipped with a Multi-displacement System (MDS) that transparently shuts down from eight to four cylinders as needed, improving fuel economy by as much as 20 percent without sacrificing vehicle performance.
07/20/06 Permalink
• Caliber Also Earns Top Rating for Side-Impact Protection
The Dodge Caliber’s five-star rating for frontal crash protection makes it the 12th consecutive new product from Chrysler Group to achieve the top safety rating in the government's frontal crash tests.
In addition, Caliber received the government’s highest crash ratings for protecting the driver and rear passenger in a side impact.
Dodge Caliber is equipped with many safety and security technologies including high-strength steel structure, all-wheel-drive capability, Electronic Stability Program (ESP) with traction control, standard advanced multistage driver and front passenger air bags, standard side-curtain airbags, and a standard driver’s side inflatable knee blocker.
Starting with the Pacifica in 2003, Chrysler Group has recorded five stars for frontal crash protection for 12 consecutive new product launches. These vehicles include: Pacifica, Chrysler and Dodge minivans, Dodge Durango, Dodge Ram 1500, Dodge Ram Quad, Chrysler 300, Dodge Magnum, Dodge Dakota, Jeep® Grand Cherokee, Dodge Charger, Jeep® Commander, and Dodge Caliber.
07/17/06 Permalink
07/07/06: Dodge Challenger Is a “Go”
DAYTONA BEACH, FL - JULY 01: Chrysler Group announces the Dodge Challenger will return to production after nearly 35-year hiatus. Giving the green flag to signal the announcement are Tom LaSorda, Chrysler Group President and CEO; Kasey Kahne, driver of the #9 Dodge Dealers/UAW Dodge Charger in NASCAR Nextel Cup competiton; NASCAR legend Richard Petty; and Chrysler Group Chief Operating Officer Eric Ridenour. The all-new Dodge Challenger will make its debut in 2008. The all-new Challenger is the ultimate American muscle coupe, true to both its historical and modern concept-car roots. (Photo by Ronald Martinez/Getty Images for NASCAR)
Nearly 35 Years Later, Dodge Challenger Returns as the Ultimate Modern American Muscle Coupe
- Unprecedented public response to Challenger concept leads to “green light” decision for production
- Chrysler Group COO Eric Ridenour says concept-to-production success story highlights focus on speed-to-market
07/07/06 Permalink