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• Chrysler LLC leads industry with launch of online Customer Advisory Board to create ongoing two-way dialogue with customers 
• Chrysler LLC partners with Passenger®, the leader in on-demand customer collaboration 
• Customers may submit Chrysler LLC Customer Advisory Board applications at www.ChryslerListens.com
  

Leading with innovation, Chrysler LLC launches industry’s first online Customer Advisory Board to establish ongoing two-way dialogue with customers and gain their insights on product features and technologies. The online Customer Advisory Board’s closed forum leverages the leading-edge technology of Passenger, which is the leader in on-demand customer collaboration, to engage customers in active collaboration about products and business efforts.

“Through our online Customer Advisory Board, we have a new platform to engage our customers in two-way dialogue so we can harness their insights and vehicle dreams as we move quickly to develop and refine technologies and products,” said Deborah Meyer, Vice President and Chief Marketing Officer, Chrysler LLC. “Chrysler designers and engineers have always had a pulse on the market to deliver segment-leading products, but the launch of the Customer Advisory Board gives us a new way to connect with our customers to be even more responsive and innovative.”

Chrysler LLC, together with its interactive agency Organic, tapped Passenger to create the Customer Advisory Board’s closed online community that will allow for ongoing two-way dialogue. Passenger will provide a combination of social networking, community building and collaboration technologies in an intuitive and scalable platform. With its leading-edge software-as-a-service technology, Passenger is providing Chrysler with the ability to facilitate customer collaboration, build advocacy and apply analytical technologies in one single platform.

"The Passenger platform will help Chrysler spark innovation and satisfy a shared desire for meaningful change through ongoing collaboration with its customers," says Justin Cooper, Co-Founder and Chief Innovation and Marketing, Passenger. "Involving customers in the process promotes active participation and those customers who feel more informed have the ability to share more favorable opinions about Chrysler with their peers, the truest form of advocacy."

Organic, an Omnicom company, remains Chrysler LLC’s interactive agency of record for all digital communication, including the design, development and ongoing maintenance of Chrysler, Jeep® and Dodge brand sites, ChryslerListens.com and the Customer Advisory Board.

“Brands that listen thoughtfully to their customers and put them in the middle of their organizations will win in this era where the customer’s voice is both strong and visible,” said Joe DiMeglio, Vice President of Engagement Management, Organic. “We are incredibly excited about this ground-breaking initiative and helping Chrysler gain an even deeper understanding of their customers — the foundation of all exceptional brand experiences.”

How it Works
To participate in the Customer Advisory Board, consumers are invited to submit an application at www.ChryslerListens.com. Participants must be 18 years or older, a United States resident and hold a valid driver’s license.

Beginning in late March, Chrysler will begin the initial phase of the Customer Advisory Board, which is a three- to four-week period when Chrysler will introduce the members to the process and the company.

Once introduced, Chrysler will begin the ongoing dialogue with the Customer Advisory Board members by engaging the community with live, facilitated sessions where they may view media, respond to polls and engage with other members. There will also be discussion sections that allow members to discuss a variety of topics on their own time during a four-week period. Examples of topics may include environmental, safety, quality or technology. Other features include activities to stimulate member creativity and polls for quick feedback on topics. In addition, members may create their own profile and connect with each other through the message center.

Chrysler LLC Introduces Entire 2009 Dodge Challenger Model Lineup at New York International Auto Show

Three Available Models — Dodge Challenger SRT8®, Dodge Challenger R/T and Dodge Challenger SE — with Pricing from the Low $20s 

• 35 years later, Dodge redefines modern American muscle
• Re-creation of vintage American muscle car blends nostalgic flair with modern engineering and technology
• Five-passenger, two-door coupe produced from proven Chrysler 300 and Dodge Charger platform 
• First modern-day, HEMI®-powered car offered with precision-shift six-speed manual transmission 
• New-generation 5.7-liter HEMI V-8 delivers increased fuel economy (an estimated 5 percent) with more horsepower (30 hp) and improved torque (8 lb.-ft.) 
• 5.7-liter HEMI goes from zero to 60 mph in less than six seconds
• SRT-exclusive 6.1-liter HEMI V-8 engine goes from zero to 60 mph in less than five seconds
• Best-in-class rear head (37.4 inches) and leg (32.6 inches) room provides spacious back seat for up to three adults
• Best-in-class trunk space (16.2 cu. ft.) equal to the Dodge Charger
• More than 25 safety and security features including supplemental side-curtain air bags, advanced multi-stage air bags, Electronic Stability Program (ESP) and anti-lock brakes
• Equipped with cutting-edge technology including MyGIG™ radio/navigation, UConnect® Hands-free Communication System, Keyless Go push-button start and Remote Start
• To ensure quality, Dodge Challenger engineers logged nearly 3.2 million customer-equivalent miles in development process
• All-new 2009 Dodge Challenger to arrive this fall

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Santa has a new set of wheels! This Christmas Santa will be sporting a shiny red new Dodge Grand Caravan. Photo By Carl Deaville.

Click here to visit WWW.SANTAINSACRAMENTO.COM.

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