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- Chrysler LLC leads industry with launch of online Customer Advisory Board to create ongoing two-way dialogue with customers
- Chrysler LLC partners with Passenger®, the leader in on-demand customer collaboration
- Customers may submit Chrysler LLC Customer Advisory Board applications at www.ChryslerListens.com
Leading with innovation, Chrysler LLC launches industry’s first online Customer Advisory Board to establish ongoing two-way dialogue with customers and gain their insights on product features and technologies. The online Customer Advisory Board’s closed forum leverages the leading-edge technology of Passenger, which is the leader in on-demand customer collaboration, to engage customers in active collaboration about products and business efforts.
“Through our online Customer Advisory Board, we have a new platform to engage our customers in two-way dialogue so we can harness their insights and vehicle dreams as we move quickly to develop and refine technologies and products,” said Deborah Meyer, Vice President and Chief Marketing Officer, Chrysler LLC. “Chrysler designers and engineers have always had a pulse on the market to deliver segment-leading products, but the launch of the Customer Advisory Board gives us a new way to connect with our customers to be even more responsive and innovative.”
Chrysler LLC, together with its interactive agency Organic, tapped Passenger to create the Customer Advisory Board’s closed online community that will allow for ongoing two-way dialogue. Passenger will provide a combination of social networking, community building and collaboration technologies in an intuitive and scalable platform. With its leading-edge software-as-a-service technology, Passenger is providing Chrysler with the ability to facilitate customer collaboration, build advocacy and apply analytical technologies in one single platform.
"The Passenger platform will help Chrysler spark innovation and satisfy a shared desire for meaningful change through ongoing collaboration with its customers," says Justin Cooper, Co-Founder and Chief Innovation and Marketing, Passenger. "Involving customers in the process promotes active participation and those customers who feel more informed have the ability to share more favorable opinions about Chrysler with their peers, the truest form of advocacy."
Organic, an Omnicom company, remains Chrysler LLC’s interactive agency of record for all digital communication, including the design, development and ongoing maintenance of Chrysler, Jeep® and Dodge brand sites, ChryslerListens.com and the Customer Advisory Board.
“Brands that listen thoughtfully to their customers and put them in the middle of their organizations will win in this era where the customer’s voice is both strong and visible,” said Joe DiMeglio, Vice President of Engagement Management, Organic. “We are incredibly excited about this ground-breaking initiative and helping Chrysler gain an even deeper understanding of their customers — the foundation of all exceptional brand experiences.”
How it Works
To participate in the Customer Advisory Board, consumers are invited to submit an application at www.ChryslerListens.com. Participants must be 18 years or older, a United States resident and hold a valid driver’s license.
Beginning in late March, Chrysler will begin the initial phase of the Customer Advisory Board, which is a three- to four-week period when Chrysler will introduce the members to the process and the company.
Once introduced, Chrysler will begin the ongoing dialogue with the Customer Advisory Board members by engaging the community with live, facilitated sessions where they may view media, respond to polls and engage with other members. There will also be discussion sections that allow members to discuss a variety of topics on their own time during a four-week period. Examples of topics may include environmental, safety, quality or technology. Other features include activities to stimulate member creativity and polls for quick feedback on topics. In addition, members may create their own profile and connect with each other through the message center.
03/24/08 Permalink
03/21/08: 2009 Dodge Challenger Model Lineup
Chrysler LLC Introduces Entire 2009 Dodge Challenger Model Lineup at New York International Auto Show
Three Available Models — Dodge Challenger SRT8®, Dodge Challenger R/T and Dodge Challenger SE — with Pricing from the Low $20s
- 35 years later, Dodge redefines modern American muscle
- Re-creation of vintage American muscle car blends nostalgic flair with modern engineering and technology
- Five-passenger, two-door coupe produced from proven Chrysler 300 and Dodge Charger platform
- First modern-day, HEMI®-powered car offered with precision-shift six-speed manual transmission
- New-generation 5.7-liter HEMI V-8 delivers increased fuel economy (an estimated 5 percent) with more horsepower (30 hp) and improved torque (8 lb.-ft.)
- 5.7-liter HEMI goes from zero to 60 mph in less than six seconds
- SRT-exclusive 6.1-liter HEMI V-8 engine goes from zero to 60 mph in less than five seconds
- Best-in-class rear head (37.4 inches) and leg (32.6 inches) room provides spacious back seat for up to three adults
- Best-in-class trunk space (16.2 cu. ft.) equal to the Dodge Charger
- More than 25 safety and security features including supplemental side-curtain air bags, advanced multi-stage air bags, Electronic Stability Program (ESP) and anti-lock brakes
- Equipped with cutting-edge technology including MyGIG™ radio/navigation, UConnect® Hands-free Communication System, Keyless Go push-button start and Remote Start
- To ensure quality, Dodge Challenger engineers logged nearly 3.2 million customer-equivalent miles in development process
- All-new 2009 Dodge Challenger to arrive this fall
03/21/08 Permalink
03/19/08: Geta A New Dodge Ram This Truck Month

Whether its work or play, the dominant 5.7L HEMI® V8 engine gets the job done! This V8 engine churns out 345 HP and 375 lb-ft of torque boosting your capability above the rest.
HEMI® offers fuel-saving Multi-Displacement System (MDS). Operating silently and seamlessly, MDS transforms the powerful and durable HEMI® V8 engine into a gas-sipping 4-cylinder, deactivating half of the cylinders during cruising and light acceleration, and increasing fuel economy by up to 20-percent.
Right now during March Truck Month, you can get a No-Extra Charge HEMI® on Ram 1500s – up to a $1,930 value!

Own the original.
Ram’s distinctive, “big rig” styling is the benchmark. Its styling continues to be copied throughout the industry.
According to Edmunds.com, the 2008 Dodge Ram 1500 is still the king of big-truck attitude and can handle the diverse duties of comfortable daily driver and capable workhorse with equal ease. Pros include strong output from V8 engines, sharp steering, smooth ride, Mega Cab's mega-spacious interior.
Ram is first by any measure – because we last.
Our measurements of strength come from the proven reliability, durability, and quality that span both miles and decades.
Ram hails from the longest-lasting and most durable family of full-size pickups on the market.
First pickup to offer multi-displacement technology for increased fuel economy.
Only truck to offer YES Essentials® anti-stain, anti-odor, and anti-static fabrics to keep your Ram interior looking new – its advanced chemical engineering ensures that it will not diminish with time or wear.
Ram offers one of the widest opening rear doors (almost 180 degrees) for easier access to rear seat / compartment.
More front shoulder room, rear headroom and rear leg room for extended cabs
Ram has received 5-Star Frontal Crash Test Rating for both Driver and Passenger.
Ram also offers the best powertrain warranty in the business. You've got peace of mind of knowing that our powertrain warranty is always there to keep you working.
It’s the first of its kind to be offered by any automaker. Ever. With this warranty, you're covered, and it lasts for as long as you own your vehicle.
Click here to see our Dodge Truck Month March 2008 Specials.
Our Dodge Ram Truck Inventory is one click away ==>
03/19/08 Permalink
03/17/08: Swift Weblog listed on Technorati
03/17/08 Permalink
Santa has a new set of wheels! This Christmas Santa will be sporting a shiny red new Dodge Grand Caravan. Photo By Carl Deaville.
Click here to visit WWW.SANTAINSACRAMENTO.COM.
03/17/08 Permalink
03/17/08: Swift Weblog Gets Its Own Domain Name
Here at SWIFT Jeep, Chrysler, Dodge in Davis, we have been maintaining our BLOG since July 2003. (Here is the link to our Monthly Archives.)
Swift Weblog, where we post about Chrysler, Jeep, Dodge News, new car and truck announcements, Factory Incentives and our own specials, news and announcements has been one of the most popular parts of our web site. It is about time Swift Weblog has its own domain: www.swiftweblog.com!
03/17/08 Permalink
03/01/08: 2008 Dodge Truck Month
March is Dodge Truck Month!
We have BIG rebates, Special APR Financing and NOW NO-CHARGE HEMI Special for 2008 model Dodge Ram Light Duty Trucks. Yes! Pick out a Dodge Ram 1500 with a HEMI V8 engine and we will subtract the the amount charged for the engine on the Factory Sticker off our price. When you combine these savings with our Swift Instant Price Quote Savings, you get more than you've ever bargained for.
03/01/08 Permalink
It is a great time to get a brand new Dodge, Chrysler, Jeep car, truck or an SUV from Swift Dodge Chrysler Jeep in Davis during the launch of the NEW DAY SALES EVENT!
Here are the highlights of some of the incentives:
- 0.0% for 72 months on ‘07 Model Year Chrysler – 300/C, Sebring Sedan, Pacifica, Aspen; Jeep - Compass, Grand Cherokee, Commander; Dodge - Ram Trucks, Dakota, Durango, Nitro and Magnum. ($13.89 per month per $1000 financed. In lieu of rebates.)
- $750 Minivan Owner Loyalty Bonus Cash for the all-new 2008 Dodge & Chrysler minivans
- $500 Military Bonus Cash on most 2008 Jeep, Chrysler and Dodge vehicles
03/01/08 Permalink
03/01/08: Military Bonus Cash Program is expanded!
Military Bonus Cash program is expanded to include All 2008 MY Dodge, Chrysler, Jeep vehicles only excluding Sprinter, Viper, all SRT models.
This program offers a $500 cash allowance toward the retail purchase or lease of an eligible vehicle. Eligible consumers include: active military, active military reserve, retired military ( honorable discharge and 20 years of service required), and retired military reserve ( honorable discharge and 20 years of service required). Honorably discharged veterans are eligible within 6 months of discharge date. Three years of no extra charge oil, lube and filter service is also provided.
We are proud to honor those who serve our country. Visit Swift in Davis for more details and information on the other ways Chrysler, Jeep and Dodge brands are committed to giving back to those who defend our freedom!
03/01/08 Permalink





