Swift Jeep Chrysler Dodge

Available on 2009 Chrysler, Jeep_® and Dodge models

• Customer benefits: improved fuel economy, performance, flexibility and convenience
• In-vehicle wireless Internet connectivity: coming from Mopar® by year end
• Rear Cross Path: Chrysler-exclusive system warns drivers of approaching traffic in the parking lot aisle during back-up maneuvers
• Blind Spot Monitoring: exclusive to Chrysler and Dodge in minivan segment
• Active transfer case combined with front-axle disconnect: independent technologies offered together only by Chrysler
• Rear-seat swivel scree: yet another Chrysler exclusive
• Enhanced voice-activated in-vehicle communications system
• Knowledge Based Engineering: vastly improves vehicle development time

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“Jeep engineering has been coming to Moab for years. Mopar is at Moab to test, evaluate and prove the authenticity of our Mopar Performance Parts for Jeep vehicles and Dodge trucks on the most grueling off-road trails in Moab,” said Simon Boag, President – Service & Parts/Mopar, Chrysler LLC. Mopar is Chrysler LLC’s original equipment parts manufacturer and supplier.

Boag added, “We wanted our core off-road customers to talk about their vehicle usage so we can address their unmet needs and identify emerging product trends to better support their off-road adventures. Mopar prepped several vehicles for Moab Jeep Safari to gauge consumer feedback and reaction.”

Overseen by Ralph Gilles, Vice President of Jeep/Truck & CFM Design, Chrysler LLC, the Mopar Underground design team has been customizing production vehicles since its creation in 2002. The Mopar Underground design team creates vehicle concepts meant to develop performance parts, accessories and customization as well as new vehicle concepts. In fact, the first-generation SRT4 was born from this team’s style initiative.

“Our diverse team which changes frequently has been developing SEMA concepts for more than five years. It’s the usual ‘enthusiast’ suspects from our union shops [plastic, paint, metal and wood], Product Design Office, SRT and Mopar Performance Parts and engineering,” said Gilles.

“We try to push the boundaries of conventional thinking—customizing with no limits to creative expression and freedom, just the power to imagine. We want to build customized concept vehicles that flex the potential in our platforms, show that Chrysler, Jeep and Dodge vehicles are indeed designed for customization and keep the Mopar spirit and passion alive,” said Gilles.

Vehicle Customization Industry

• The 2007 Jeep Wrangler was named one of the most accessory-friendly vehicles by SEMA members
• According to a Foresight Research report conducted last year [commissioned by SEMA's Research and Information Center], more than 1,700 full-size truck owners revealed that 50 percent had spent or planned to spend $500 or more on accessories—with a high of 63 percent for Dodge Ram owners (most likely to accessorize). And 20 percent of that group said they bought their trucks at a particular dealership because of the availability of accessories

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• Five-star Front- and Side-Impact Ratings Accentuate Chrysler LLC’s Commitment to Safety and Security 
• Dodge Journey Offers More Than 35 Safety and Security Features
  

The all-new 2009 Dodge Journey earned 5-star ratings for driver- and front-passenger protection in a frontal crash along with 5-star driver and rear passenger ratings for side impact protection, the highest ratings in the U.S. government’s safety crash test program. The all-new 2009 Dodge Journey is now available at local Dodge dealers.

“The all-new 2009 Dodge Journey features the latest in safety and security features providing our customers the peace of mind they want and expect”, said Larry Lyons, Vice President – Car and Minivan Product Team. “Safety is a top priority and the Dodge Journey delivers with advance multi-stage front driver and passenger air bags, front-seat-mounted thorax air bags, all-row supplemental side-curtain air bags and a mid-size crossover first integrated child booster seat.”

When it comes to safety and security, Dodge Journey employs a two-fold approach: conventional features including pretensioning and load-limiting seat belt retractors and supplemental air bags are combined with accident-avoidance features including an Electronic Stability Program (ESP), Electronic Roll Mitigation (ERM) and Brake Assist.

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