10/07/03: Dodge Caravan and Disney's "The Lion King: Special Edition"
Dodge and Disney are joining forces once again, this time to celebrate the 20th anniversary of the Dodge Caravan and the Oct. 7, DVD release of the highest-grossing animated film ever, "The Lion King."
“Dodge and Disney are all about establishing an emotional connection to families, so this partnership was a natural for us,” said Julie Roehm, Director, Dodge Communications. “The Caravan and ’The Lion King’ are also the originals in their respective categories and have set the benchmarks that others now follow. It’s the king of the minivans celebrating the king of the DVDs.”
Upon release, a $500 discount coupon on Caravan will be included in “The Lion King: Special Edition” DVD case, which will also be promoted on retail displays and via a sticker on the DVD box.

“Dodge and Disney are all about establishing an emotional connection to families, so this partnership was a natural for us,” said Julie Roehm, Director, Dodge Communications. “The Caravan and ’The Lion King’ are also the originals in their respective categories and have set the benchmarks that others now follow. It’s the king of the minivans celebrating the king of the DVDs.”
Upon release, a $500 discount coupon on Caravan will be included in “The Lion King: Special Edition” DVD case, which will also be promoted on retail displays and via a sticker on the DVD box.

Posted 10/07/03 |
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