This is how Motortrend Online Road Test: 2003 Dodge Ram 1500 SLT Hemi vs. Chevrolet Silverado SS article ends:

"The Ram Hemi is a savvy execution of the sport-truck concept. Take a stylish, sophisticated pickup, add a throbbing V-8 and athletic rubber, and keep the price where sport-pickup supporters (read: young guys) can actually join in. Our nicely optioned Ram Hemi (at under $28K) should wear a "V" for "value." Keep your pencil away from the options boxes, and you can even enjoy Ram Hemi power for considerably less than that.

Hey, you gotta smile when you can play the horses without losing your shirt."