05/02/05: Cinco de Mayo Celebration Debuts Nine Hundred-Pound Piņata

• One-of-a-kind piñata modeled after Chrysler PT Cruiser
•
Piñata created in celebration of Chrysler PT Cruiser's fifth anniversary
and Cinco de Mayo
Auburn Hills, Mich. - The too-cool-to-categorize Chrysler PT Cruiser is celebrating
five years of turning heads and impressing owners, and to mark this unique,
flexible and fun-to-drive vehicle, the Chrysler Group is revealing the newest
PT Cruiser that is sure to create a buzz – the 2005 PT Cruiser piñata.
This one-of-a-kind design is only available the fifth month of 2005 and isn’t
driven, but rather hangs 7 feet off the ground and is stuffed with prizes.
The life-sized, 900-pound, fifth-birthday piñata, the largest piñata
of its kind, debuted at one of the largest Cinco de Mayo celebrations in the
nation, the Old Town Fiesta in San Diego. Cinco de Mayo also celebrates “fives” this
year when it lands on 05-05-05.
“
In the last five years, Chrysler has kept the PT Cruiser fresh and exciting
with 11 variations,” said Jeff Bell, Vice President, Chrysler Marketing – Chrysler
Group. “Since it is our fifth anniversary and Cinco de Mayo will occur
on 05-05-05, we created a real-life PT Cruiser piñata stuffed with hundreds
fun prizes, including a set of keys for a new PT Cruiser Convertible.”
The Chrysler Group changed the landscape of the automotive market when it introduced
the segment-busting Chrysler PT Cruiser five years ago. Its one-of-a-kind PT
Cruiser styling and Swiss-Army-Knife-like interior flexibility, offered at
a compact car price, redefined the small car segment, became an instant hit
with consumers and is still popular with them today.
Weighing in at approximately 900 pounds and covered in 1,500 feet of paper,
the 2005 PT Cruiser piñata is significantly lighter than its drivable
brethren, but identical in length and width at 13 feet long and 6 feet wide.
Its limited-edition three-tone exterior color – red, white and green – was
chosen in honor of the Mexican holiday, Cinco de Mayo.
Once pulled, the bottom of the Chrysler PT Cruiser piñata gave way to
more than 1,200 free prizes, including a set of keys for a two year lease on
a new 2005 Chrysler PT Cruiser Convertible, T-shirts, candy, beach balls, beach
towels, windbreakers, hats and sunglasses. One lucky puller finding the keys
won a two-year lease on the convertible.
About the 2005 Chrysler PT Cruiser
The Chrysler Group redefined the small-car segment with the 2005 Chrysler PT
Cruiser. Its one-of-a-kind styling is a dramatic alternative to anything else
on the road today, let alone the typical small car found in this price class.
Owners can express their sense of style and individuality while enjoying the
peace of mind that the PT Cruiser’s best-in-class quality offers—quality
that has earned the Chrysler PT Cruiser recommendations from leading consumer
magazines, as well as Strategic Vision’s Total Quality Award.
In addition to its one-of-a-kind retro PT Cruiser styling, the 2005 Chrysler
PT Cruiser Convertible boasts a power convertible soft top, 13 inches more
rear legroom than its competitors, storage space large enough to fit at least
two golf bags or similar lifestyle equipment, two available turbo engine options
and an exceptionally quiet ride.
-###-

Posted 05/02/05 |
336x Viewed | Filed under: General | Print
Karma points: 81.
Do you like this article? [yes/no]


