In the highly competitive environment of automobile sales, dealerships are continually challenged to run a successful operation by selling more cars, performing vehicle service and creating an enjoyable customer experience. All while trying to earn a respectable profit. Swift Jeep Chrysler Dodge has succeeded at it.

Swift Jeep Chrysler Dodge was recognized as Dealer of the Year for the West region by the Chrysler Group, manufacturer of Chrysler, Jeep and Dodge cars and trucks.

"I am extremely proud and honored to be recognized by the Chrysler Group as Dealer of the Year," said Daniel Kokotas with Swift Jeep Chrysler Dodge in Davis. "This award is a reflection of the hard work and dedication that our employees exhibit to every customer who visits Swift Jeep Chrysler Dodge."

As Dealer of the Year, Swift Jeep Chrysler Dodge was selected from 2,400 of the company's elite category of Five Star dealers who are distinguished for their attention to detail and superior operational processes while providing a rewarding buying and service experience for customers.

As a regional winner, Swift Jeep Chrysler Dodge is eligible for national Dealer of the Year honors at the annual event held in Charleston, S.C., March 21 to 23, 2006. In addition, the dealership receives $500 per employee to hold a dealership event celebrating the achievement.

"Daniel and the team at Swift Jeep Chrysler Dodge represent the model for our best dealerships," said Gary Dilts, Chrysler group senior vice president of sales. "We used comprehensive measurement methods to evaluate each dealership, and Swift Jeep Chrysler Dodge rose to the top."

Five Star certification is a comprehensive validation of a dealership's facilities, operational processes, salesperson and technician training accreditation as well as customer satisfaction survey ratings. Approximately 2,400 Chrysler Group dealerships (out of 3,900 total Chrysler Group dealerships) in the U.S. are certified as Five Star dealers.